Please Rotate to Portrait for Better View !

E-Commerce Website Trends of Sweden in 2022

By: Taru M.
15 Nov, 2021

E-Commerce website has become part of our day-to-day life…we order everything from food, garments, and groceries, to home instruments and on-demand amusement

In 2018, Sweden’s online store development market continued to grow. This growth is due to the rapid increase in mobile usage and a strengthening economy of Services for eCommerce website design.

Ecommerce website development in the Sweden industry is expected to grow by 3% over 2017. A larger share of eCommerce purchases is being made online via mobile devices, and this trend is likely to continue in 2018.


1. Enlightening Consumer Behavior for eCommerce sites

2. E-Commerce stores in Sweden

a) Health & Beauty:

b) Fashion:

c) Baking:

d) Online Toy shop:

e) Handcrafted goods:

f) Online shop development trends in Sweden

In 2018, online shop development in Sweden generated approximately 7.9 billion SEK. The predicted size of the market in 2022 is 10.3 billion SEK.

analysis of shop development in Sweden

E-commerce websites in Sweden are growing steadily and are expected to continue to overgrow in 2022. According to a 2012 study by the Swedish E-commerce Federation, e-commerce development companies in Sweden grew by 43% in 2010 and are expected to have grown by 18.4% in 2011. Sales via eCommerce stores are expected to increase by 28.1% per year from 2018 to 2022.

E-Commerce Website Development Rate In Sweden:

The online shop development market in Sweden is booming. Meanwhile, eCommerce website developers in Sweden are predicted to generate 14.2 billion SEK in gross merchandise value (GMV), which would represent a 31% increase over last year.

This growth will primarily be attributed to growing online sales and an increase in Swedish consumers buying online from e-commerce websites.

In 2017, U.S. consumers made 28.7% of their purchases online, and by 2022, it will reach 35.5%, with online purchases accounting for 45.9% of total retail sales in the U.S. For the first time in history, online purchases might exceed in-store purchases by 2022.

In Sweden, 1 in 4 consumers have purchased online during the past year, and 1 in 3 have bought products online in the past three months. This compares to 1 in 5 consumers in the U.S. and 1 in 4 consumers in several other developed countries.

Most probably, e-commerce websites in Sweden this year will reach 7.7 billion SEK, representing a 35% increase over last year and 49% more than in 2016.

Enlightening Consumer Behavior For E-Commerce sites:

enlightening consumer behaviour

Firstly, When it comes to online purchasing, Swedes are very keen on getting the best deal.

Secondly, they also like to read reviews, which influences their purchasing decisions.

Younger people in Sweden are more likely than their older counterparts to use price comparison sites.  44 % of 18 to 34-year-olds, 38 % of 35 to 44-year-olds, and 30% of 45 to 54-year-olds use it.

However, the number of online purchases increases among the older age groups, meaning that e-commerce sites consumption is becoming more popular among Swedes.
Swedes are also increasingly likely to make purchases from foreign websites. In 2016, 28% of Swedes made an online purchase from a foreign website, up from 23% in 2015.

The country’s biggest retailer, Ikea, is leading the way, with 65 per cent of Swedes buying its products online from e-commerce websites.

E-Commerce Stores in Sweden:

Ecommerce stores in Sweden

Health & Beauty: Health and beauty are among the fastest-growing online sectors, so it is not surprising that there is a market in Sweden for eCommerce websites selling health and beauty products.

The Swedish beauty market dominates “lifestyle” brands aimed at a younger and wealthier audience. These brands include L’Oreal, Kiehl’s, and Clarins.

Fashion: Where does an eCommerce website go to satisfy different demands? Some online stores have a much more focused product selection., for example, sells only shoes and clothing.

The online shop development of these fashion stores helps the consumer to serve in the modern era.

Baking:  The taste of freshly baked bread, rolls, cakes, cookies is something you can not resist.

Mainly if your breakfast includes cheese or butter products, according to the market report for the bakery and cereals market in Sweden, steady economic growth will sustain growth in Sweden’s bakery and cereals market during 2015-2020.

Online Toy shop: People prefer to buy unique and diversified things for their children, and eCommerce websites are winning at this point.

Jollyroom has been a leader in this industry segment and has shown a significant rise in the last ten years, which shows how exploding the eCommerce website industry is in Sweden.

Handcrafted goods: The scope of handcrafted goods eCommercewebsites in Sweden bounds to the number of online shops that demand shoppers to have a closer look at the products they sell.

People there are very fond of aesthetics, especially if it is a handicraft item made with love, and that is why it is a growing industry segment.

Online shop development trends in Sweden-

online shop development trends in Sweden

E-commerce in Sweden is relatively young, but the market is large and growing. Currently, there are 6.3 million online shoppers in the country. That number might increase by 900,000 within four years, reaching 7.2 million online shoppers in 2021.

An increasing number of Swedes are buying online each year. In 2015, 52 per cent of Swedes shopped online from e-commerce websites; by 2017, the figure had risen to 57 per cent.

The Swedish eCommerce market has experienced strong development over the last couple of years. In 2017, the eCommerce market for Sweden had valued at $5.84 billion.

The eCommerce website revenue for Sweden expectedly grows at a CAGR of 20.4% during 2017-2022. . In the eCommerce market, PayPal and Klarna dominate in Sweden.

MOBILE SHOPPING on E-commerce websites :

Swedes are also making purchases on their mobile devices more often. In 2015, 30 per cent of Swedes bought something online from a mobile device; by 2017, that number had grown to 39 per cent. In addition, approximately 45 per cent of online shoppers use mobile devices to shop online from e-commerce sites.

This figure might rise to around 60% by 2022.

In terms of mobile commerce, forty per cent of online shoppers use tablets, twenty per cent use smartphones, and twenty per cent use other mobile devices.

In 2020, the top 50 Swedish eCommerce websites generated revenue of 1.4 billion Swedish kronor (the U.S. $208.6 million). Mobile apps developed 2.2 billion Swedish kronor (the U.S. $290 million) of this total.

With the growing demand for online shop development in Sweden, companies in Sweden are now willing to invest in creating eCommerce websites.


Online shoppers spend about 10% more on purchases at online stores than in-store purchases. The average online shopper spends the U.S. $1,179 annually, while the average in-store shopper spends the U.S. $1,026. 

The average online shopper spends 1,560 Swedish kronor (US$193) per year.

Most buyers in Sweden are very concerned about privacy. According to 65% of shoppers, data security is essential, and 58% of the cookies they store.

Ecommerce websites accounted for 6.3 per cent of all retail sales in Sweden in 2015. That’s up from 5.2 per cent in 2013 and 4.3 per cent in 2012. 


The eCommerce website development industry in Sweden has been steadily growing since 2011. When tax treatment for online purchases changes, VAT to deduct at the time of sale.

This change took place after Sweden’s e-commerce market had stagnated.

This policy change was the main reason behind the growth in the market. Since then, online shoppers have steadily increased, reaching 6.3 million in 2014.

The Swedish market now accounts for 7% of total retail sales in Sweden.

Sweden is famous for its Ikea furniture, and Swedes like shopping at online eCommerce shops as much as any other nation.

But this year’s Ecommercemonitor report shows that Sweden has overtaken Belgium and the Netherlands to become one of the three largest online retail markets in Europe. 


Amazon has been present in Sweden since 2006 when it entered the Swedish market through However, in 2009, Amazon launched, which in 2014 had 12% of U.K. online shoppers.

The Swedish eCommerce market dominates Amazon, with 75% of it. NetOnNet is the most significant player in Sweden, followed by and

Segments Of Shopping Section Of E-Commerce Websites In Sweden:

In Sweden, Electronics & Media is the largest segment in eCommerce websites, with 24% of the revenue. It follows fashion with 29%, toys, hobbies & DIY, 19%, furniture & appliances, 15%, and food & personal care with the remaining 12%.


Sweden has one of the most advanced eCommerce websites in the world and one of the largest in Europe.

The country has a robust eCommerce website infrastructure, a thriving online consumer sector, and good transport connections to the rest of Europe.

Sweden has one of the highest levels of online retailing in Europe, with 83% of online consumers have purchased goods or services online in the last three years.

Sweden has one of the highest penetration rates in the world for mobile internet retailing, at 93%.

In addition, Sweden has one of the most advanced e-commerce ecosystems in the world, with several cross-border players and content providers. Notable examples include the H & M Group, IKEA Group, and Spotify.

Sweden has been one of the pioneers of cross-border commerce in Europe and today has a mature ecosystem of cross-border e-commerce players and content providers such as Amazon, eBay, Google, Alibaba, eBay, Etsy, Rakuten, and Zalora.

The Swedish eCommerce market or e-commerce website development has developed organically and is an industry in its own right, with a number of players operating across numerous platforms.

Despite its digital maturity, eCommerce is still a relatively small part of overall retail in Sweden, accounting for just 5% of retail sales in 2014.

With such rising demand, eCommerce website development companies are closely following suit, and we can see a significant increase in their incorporation.

Because either way, businesses tend to hire eCommerce website development services to help them meet the competition.

With the development of online stores in Sweden, customers’ needs and demands are also rapidly increasing. This clearly illustrates the diversion that has been happening in Sweden.

Also, Sweden holds the highest number of active users on social media, which in turn contributes towards online shopping.

Therefore, the market is mature in Sweden and, therefore, people prefer convenience over choices, and Sweden is clearly winning it.

Grocery e-Commerce Store : The Must Platforms & Tools Checklist

Grocery e-Commerce Stores are turning out a new vogue, where buying and selling goods and services using the internet is Read more

Online Clothing E-Commerce Business : Startup Ideas (2022)

Online Clothing E-Commerce can maintain a website to promote its products and to sell its products. Customers can also purchase fashion Read more

Web Development Trends : Top 8 Trends Expected in 2022

In the world of web development, technology keeps evolving. Therefore, web developers must stay updated with the latest website development Read more

Taru M.

For over 18 years, Taru M. is a successful technology entrepreneur by profession and a tech enthusiast by spirit. She takes pride in offering expertise in her domain to business people's success across the globe. As a business woman and technology expert, she manages to keep her balance along with her family responsibilities. She did her masters in computers, and her work delivery shows the expertise of her education. Connect with her via Linkedin profile to know more about her exciting personality

Please Get in Touch & Our Expert Support Team will Answer all Your Questions.

Please enter your name.
Looks good!
Please enter your email.
Looks good!
Please enter your phone no.
Looks good!
  • Custom t-shirts are an excellent way to promote your brand in the T-shirt business. If you design unique shirts, people will want to wear them.

    Today, entrepreneurs, especially online entrepreneurs, are bombarded with information on launching a successful online business. Websites, blogs, and forums are flooded with advice and information on how to do this or make money and run a successful online business.
    There is a lot of good information out there, and there is a lot of garbage. Many entrepreneurs are tempted to follow the advice of others or even buy.

    The Swedish government has another interesting idea about the online T-shirt business. The lawmakers hope that such shops will provide Swedish companies with a way to sell more shirts, help small stores compete with larger chains, and make it easier for people to find and buy local products.

    “The government believes that 8,000 to 10,000 people in Sweden want to design and sell T-shirts online. For some products, such as T-shirts, it is cheaper to produce them yourself than buy readymade goods,” said Minister of Enterprise and Innovation Maud Olofsson.

    So what’s the problem? Sweden’s strict rules for selling goods online are too stringent. The Swedish Financial Supervisory Authority (FSA) says that a company that wants to start an online shirt shop has to register as a seller.

    When printing your t-shirts, order enough so that 20%-30% of the shirts will be flawed somehow. You can advertise them as ‘one of a kind’ or ‘in minimal supply and charge a premium for your product.

    You can test the market for your custom shirts by printing just a couple of t-shirts and seeing the reaction.

    But there’s still one question standing in the way of your success: Where can you sell?

    Hundreds of thousands of entrepreneurs like you long to sell their wares online. The problem is, most of them don’t know where to start.

    Over the last several years, online shop Development Company has exploded into a $2.2 trillion industry. Shopify reports that 78 per cent of all retail revenue online was generated via eCommerce. And even despite the rapid growth of eCommerce, most entrepreneurs still don’t have an online store.

    So, whether you’re a seasoned entrepreneur or just interested in taking your business to an online T-shirt business for the first time, this guide will help you launch your online store today.

    Guided steps on how to Start an Online T-shirt Business:

    A. Find Your Nook:

    Find Your Nook T-shirt businesses

    Some online T-shirt businesses are like Wal-Mart: they sell everything, and anything, to anyone. Since they are so big, they can sell anything they want. But their low prices don’t always translate into good profits, and they can drive away customers interested in higher quality items.

    Other online T-shirt businesses focus sharply on a narrow niche. They make items with particular themes, specific groups of people, or specific events. You might start an online T-shirt business selling baby clothes or t-shirts with logos of sports teams, so finding your niche is significant before starting.

    B. Explore the Designing Troop:

    Explore the Designing Troop

    Once you have a few solid design ideas, you’ll want to seek validation,” says Teespring’s Carter Cast. “People may tell you that your design is cute, but it won’t sell.”

    Look for feedback from people whose opinions you value, such as your customers, their families, friends, and acquaintances. You’ll also want to seek input from individuals who enjoy the same activities or are in the same demographic.

    Just as with any business, giving the product into the hands of your customers is half the battle. Once you’ve done that, you’ll need to get the word out, and you’ll need to advertise your new online T-shirt business on the Teespring website.

    C. Look Out for Suppliers/Manufacturers:

    Look Out for Suppliers/Manufacturers T-shirt businesses

    While it is true that new online T-shirt retailers often choose the cheapest T-shirts possible to save money, this usually ends up costing them more in the long run.

    While consumers might love your T-shirt designs, they might not have the budget to spend $25 on a T-shirt. You’re better off sourcing high-quality T-shirts and ensuring they fit your customers’ tastes.

    The real challenge is not finding suppliers but finding suppliers who will deliver what you want when you want it and how you want it.

    Your suppliers will have their ideas about what constitutes quality. The best suppliers will be willing to work with you and will work with you to refine your specifications.

    D. High-Quality Print:

    High-Quality Print:

    A high-quality print will help your online t-shirt business stand out from competitors. You will need to invest in high-quality printing equipment. This might mean getting a new printer or upgrading your existing one. Your printer should have a large colour gamut, quality inks, and a fast print speed. Make sure that you have high-quality, branded paper for printing your t-shirts. You can also hire the print on demand t-shirt business supplier if you are flexible with your budget.

    Make sure that the colours of your t-shirt designs are vibrant and that the ink is evenly spread, and to make sure that your prints are long-lasting, use water-based inks. A printer’s resolution of 300 dpi is the minimum resolution for high-quality printing.

    E. Set your Pricing Model:

     Set your Pricing Model:

    In Sweden, T-shirt prices range from $12 to $30, depending on the size and style. Consider printing your T-shirts with a company in your area. That way, you can get a better deal on materials and shipping.

    In Sweden, there is intense competition in the online t-shirt business market. You can print T-shirts at home, but it takes considerable investment and time. This means that you need to be innovative with your designs, prices, and marketing strategies.

    F. Build Online Presence:

    Build Online Presence:

    The best way to get started is with a website. Now, there are many options when it comes to creating your site. You could go with WordPress, Squarespace, Weebly, or build your own from scratch. A website is not the only way to reach your target audience, but it’s the easiest; you can also outsource this to eCommerce development services providers to build your website; you need to research an eCommerce Development Company in Sweden that fits your needs and budget.

    And through this, you can promote your site through Facebook, Instagram, and other social networking sites. You can also reach out to bloggers and influencers who might be interested in your product. The more places you can promote your development, the more chances of selling to someone.

    The Growth Rate of Online T-shirt Business in Sweden-

    The Growth Rate of Online T-shirt Business in Sweden-

    The market is growing very fast. According to estimates from the Association for Graphic Arts in Sweden, the need for printed clothing will increase by 13% per year. That gives you some idea of the size of the market.

    In 2009, apparel manufacturing accounted for 3.7 per cent of Sweden’s gross domestic product (GDP).

    A 2008 report commissioned by Sweden’s Ministry of Enterprise and Innovation, Growth and Employment explored the economic potential of Sweden’s garment and textile industries and opportunities for Swedish companies.

    Report by Sweden’s Garment and Textile Industries: Economic Potential and Opportunities was funded by the Swedish International Development Cooperation Agency (Sida).

    The Swedish Industry, Swedish External Trade Organization, and the Swedish Institute prepared the report.

    “Moreover, the report forecasts that the Swedish garment and textile industries will increase their share in world trade to 5 per cent by 2010 and 7 per cent by 2020,” the report said. “At the same time, Sweden’s share in world exports will increase from 1 per cent in 2006 to 2 per cent in 2010 and 3 per cent in 2020.”

    The report also noted that Sweden’s garment and textile industries are growing much faster than the rest of the world. “Sweden’s garment and textile industries are one of the fastest-growing textile industries globally,” the report said.

    The report said that the Swedish garment and textile industries represent significant economic value to the country, both exports and jobs. “The garment and textile industries have an annual turnover of SEK 110 billion (US$13.6 billion), employ 180,000 people, and contribute 4.3 per cent to Sweden’s GDP.


    Many people have found that selling T-shirts is easy to start a business with online sales growth. And unlike many other categories of merchandise, T-shirts are more portable and disposable than nearly anything else.

    But selling T-shirts online doesn’t have to be expensive or complicated. You can sell your T-shirts on your website or use one of the many T-shirt websites.

    If you think of selling your T-shirts online, you don’t have to buy expensive equipment, rent a warehouse, or hire employees. And you don’t have to spend a fortune on advertising.

    So, if you’ve sold your products or made sales for someone’s products, you already have a business. Just set up your Internet website, and here you complete your business thing.

    Online T-shirt sales are a great way to supplement your income or give your existing business a new revenue stream.

    Grocery e-Commerce Store : The Must Platforms & Tools Checklist

    Grocery e-Commerce Stores are turning out a new vogue, where buying and selling goods and services using the internet is Read more

    Online Clothing E-Commerce Business : Startup Ideas (2022)

    Online Clothing E-Commerce can maintain a website to promote its products and to sell its products. Customers can also purchase fashion Read more

    Web Development Trends : Top 8 Trends Expected in 2022

    In the world of web development, technology keeps evolving. Therefore, web developers must stay updated with the latest website development Read more

We Hope you enjoy reading this blog post.

If you want our team at NetMaxims to help you for tech solutions, just book a call

Book a Call