CONTENT MARKETING SERVICES

Why Content Marketing?

Content marketing is a type of inbound marketing - basically, relevant content (Example: blog posts, articles, infographics, videos, webinars, ebooks, podcasts) that pulls in your target users, who you can eventually turn into customers.

Compared to paid digital marketing campaigns such as PPC or PR, content marketing can bring results (in the form of website traffic, brand awareness and leads) for your business over the long-term, even after you are not actively creating more content.

Content marketing helps you become an industry leader: When you are giving out useful content on a regular basis, people trust you. Then they start to share your content. Finally, they choose your business.

Many leading marketing experts believe a modern business must also be like a news media house.

(Note: If you are seeking to build your brand, we suggest you utilize content marketing over a longer haul, creating useful content that your target customers will trust and value.)

Here Are Top 16 Useful Content Marketing Facts For You:

• When researching a product or service, B2B buyers read almost 12 pieces of content before purchasing. (Source: Klevu)
• The average Google first page result contains 1,447 words. (Source: Backlinko)
• 89% of customers want to see more videos from brands in 2024. (Source: Wyzowl)
• Short-form video content, like TikTok and Instagram Reel, is the No. 1 content marketing format, offering the highest return on investment (ROI). (Source: Hubspot)
• In 2023, small businesses produced an average of 15 videos, medium-sized companies—84, and large corporations—118. (Source: Wistia)
• Businesses that publish 16 or more blog posts a month are likely to generate 4.5 times as many leads compared to businesses that don’t publish as often. (Source: DemandSage)
• Creating longer, valuable blog posts still correlates with content marketing success (Source: Orbit Media).
• The top three goals content marketing helps them to achieve are creating brand awareness, building trust, and educating their target audience. (Source: B2C Marketers)
• Most SEO specialists agree that the most challenging part of their job is content and strategy production. (Source: Search Engine Journal)
• Articles containing at least one video tend to attract 70% more organic traffic than those without. (Source: SEMRUSH)
• Interactive content generates 52.6% more engagement compared to static content. On average, buyers spend 8.5 minutes viewing static content items and 13 minutes on interactive content items. (Source: Mediafly)
• Facebook is still the dominant social channel for content distribution, but video-centric channels like YouTube, TikTok, and Instagram are growing the fastest. (Source: Hubspot)
• LinkedIn was the most common and top-performing organic social media distribution channel at 84% by a healthy margin. All other channels came in under 30%. (Source: B2B marketers)
• 62% of B2B buyers prefer practical content like case studies to inform their purchasing decisions, citing “a need for valid sources.” (Source: DemandGen)
• Users rely most on demos (62%) and user reviews (55%) to gain valuable insights into how a solution will meet their needs. (Source: DemandGen)
• Content marketing generates over 3x as many leads as outbound marketing and costs 62% less. (Source: Demand Metric)

Content Marketing Services From NetMaxims

Our team creates a tailored content marketing strategy, followed by valuable content creation, both of which work at achieving your business’s goals, and delivering maximum ROI.

We develop, write, edit, and promote targeted and customized, search engine-friendly & share worthy content for your business. We do it all - blog posts, online guides and explainer videos, and more.

Result? A consistent increase in your organic traffic.