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Mobile App Development: Startups challenges

By: Taru M.
17 Sep, 2021

The mobile app development industry has seen a massive uprise in recent times. Many businesses are switching from mobile app development services to becoming mobile app development owners.

As per the recent data, mobile app for startups will continue to bring a renaissance shortly. But, getting your mobile app registered on the apple store or google store is not a cakewalk.

There are immense mobile app development challenges that will come in your path if you plan to become a mobile app development company. You must know in advance about these challenges to be better prepared to face and overcome them.

In this article, we have discussed some of the top challenges during the development of mobile apps for startups. Let’s have a look.


1. Choosing the right platform to develop Mobile Apps

2. Compatibility

3. App navigation in Mobile App Development

4. Product building and marketing

5. Performance

6. Scalability

7. Funding

8. Attention for Mobile App Development

9. User Experience

10. Finding the right team for Mobile App Development

1. Choosing the right platform to develop Mobile Apps

Choosing the right platform to develop mobile app

There are plenty of frameworks and development platforms for you to choose from. Ensure that the commencement of your development is happening from the right foot.

The right choice of tools and technologies will help you in delivering top-class mobile app development services.
Additionally, it will also save a lot of development efforts and costs. You must know:

  • What type of mobile app do you wish to develop? – Hybrid, Native or Cross-Platform.
  • Who all are your target audience?
  • What are your requirements?
  • Which SDKs and third-party libraries you can use to accelerate the pace of development.
  • Do you need to focus on a good UI and UX?

The technologies/platforms of our choice should be one of the recent trends. At the same time, avoid going for technologies/platforms that lack enough community support. It is also essential that the development platform that you choose has enough developers to substantiate the development process.

2. Compatibility

Compatibility in mobile app development

There is a vast market standing out there for your mobile app. It would help make sure that your mobile app development services suit a wide range of audiences. If it doesn’t, it will affect our overall business and ROI.

There are two main types of mobile app development services:

Both types of developments have their mobile app development challenges. They have different OS requirements, registration processes, performance metrics, and bug fixing cycles. You can choose to tap in both of the markets or instead stick to one. You might want your app to work on a smartphone as well as a tablet. Screen resolutions, pixel density, and sizes become other essential factors to ensure better compatibility.

Whatever be your choice, the quality of your services will matter the most for the success of your app. So, it would help if you did proper research and analysis before making your choice.

3. App Navigation in Mobile App Development

App Navigation

App navigation is one of the leading mobile app development challenges. During the app’s development, you may think that the interface you are building is customer-friendly, but after reaching the market, this assumption of yours may prove wrong. The solution is that you do proper research on customer-oriented user interfaces to provide a seamless user experience.

It is alright to take inspiration from existing interfaces of android and apple since customers are used to them. Don’t make the process unnecessarily complicated to innovate fancy things that ultimately become difficult for the audience to comprehend.

4. Product Building & Marketing

Product Building & Marketing through mobile app development

Another big challenge during mobile app development for startups is creating a suitable product building and marketing strategy. Ask the following questions to yourself:

  • How do you want to roll out the app in the market?
  • What will all deliverables be included in your MVP?
  • Are you aware of the registration process of android app development/ios app development?
  • What measures are you taking to maximize your app downloads?

It is always a better idea to roll out your app in phases. A minimum viable product (MVP) should be rolled out first, followed by additional functionalities.

For e.g. – Take Whatsapp – started with a simple chat mechanism initially. Features to upload status, video call, archive chats, etc. were added slowly. This way, you also give time to the audience to get used to your mobile interface. Also, the feedbacks/reviews received can be used to make the app better.

You can quickly lose in the mobile market if you don’t have the right marketing strategy. Marketing is one of the significant mobile app development challenges. Always focus on how to reach full downloads on your app. Do a competitive analysis. Study what trends are gaining hype in marketing apps. You can also take the help of platforms that market apps like Appscend, Smore, etc.

5. Performance

. Performance

The performance will be the biggest challenge, whether you are going for android app development services and ios app development services. Many mobile app development startups focus on the look and feel and avoid focusing on the performance of the app. This may lead to a lot of loopholes like low battery life, many bugs, and crashes. You must be focusing on the performance of your app throughout the development process.

Follow ideal development practices during mobile app development. One good solution to ensure better performance is rigorous testing of the app during the development phase. Unit testing and integration testing would help a lot.

6. Scalability

Scalability for mobile app development

Business expands with time. As soon as you launch your app in the market, you will receive a lot of feedback based on which you would like to add new features to the app. Also, with time, your customer base will expand. Your app should have the capability to withhold the increasing demands technically and non-technically. If you have a scalable mobile app solution right from the beginning, it will save a lot of time and effort in the long run.

7. Funding


Funding is one of the real app development challenges. To make a feature-rich app with a seamless experience, you need to invest enough funds. Well, shortage of funds is a universal challenge that most startups face. The easiest and apt way to overcome this challenge is to plan for a minimum viable product initially. As you expand, you can dig out more investment opportunities and gradually ace the pace of your growth.

8. Attention for Mobile App Development


The last years have seen millions of app submissions in google and apple stores. This is evidence that competition in the mobile app development industry is fierce. You will have to direct your endeavours to gather as much user attention as possible.

There’s a difference between a good app and a successful app. A good app gathers a lot of user attraction initially and eventually gets lost in the crowd. On the other hand, successful apps remain in the user’s mind and continue to get downloads. It would help if you made sure that your is a successful app. For this, you will require best development practices and a lot of PR and media planning with social media marketing.

9. User Experience

User Experience for mobile app development

Providing a seamless user experience may seem easy but is one of the biggest challenges for mobile app development startups. Always remember that your mobile app development services should cater to the interest of our audience. Whether you know all the ins and outs of your app, what is essential is that your end-users should find your app straightforward to use. Avoid making a complicated app. Please keep it simple to gather positive user reviews. Include resources in stores – videos, images, and help guides – to help your users. Use icons and thumbnails to assist your users.

10. Finding the Right Team for Mobile App Development

Finding the Right Team for mobile app development

Fresh entrepreneurs may not have a good command of the industry and domain. They may find it challenging to find the right team to assist their mobile app development.

Finding the right team is immensely crucial to help you build the foundation of your mobile app development company. Only the right team can help you create an impressive app within your budget and boost your ROI.


The development of mobile apps for startups is not an easy bet. If you want to build a successful app, you must address and overcome the challenges mentioned above. It can be really difficult for newbies to take effective measures to ensure that their mobile app development process cushions these challenges.

If you want your business to be successful, always work with a plan and challenge your limits. Learn from the mistakes of others and avoid repeating them. Keep asking yourself what your unique selling proposition (USP) is and how your app will impact your audience’s life.

And if your app is unable to add any value to your audience, it will soon vanish.

In case you think you are equipped with the idea, plan, and strategy, it is also good to find the right mobile app development partner.

And if you are looking for such a partner, contact us now! This approach can help you with the gained experiences and save your overall cost and reduce your app’s time-to-market.

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Taru M.

For over 18 years, Taru M. is a successful technology entrepreneur by profession and a tech enthusiast by spirit. She takes pride in offering expertise in her domain to business people's success across the globe. As a business woman and technology expert, she manages to keep her balance along with her family responsibilities. She did her masters in computers, and her work delivery shows the expertise of her education. Connect with her via Linkedin profile to know more about her exciting personality

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  • Flutter App Development has gained tremendous popularity in the last couple of months. If you can’t find enough information about it on the web, here’s your complete guide to understanding what Flutter does, how it works and what makes it better than other similar options available in the market.

    The Internet is laden with numerous mobile apps to help you do just about anything. The only problem is that most apps only run on one particular operating system (OS). This means if you are an iPhone owner, you can’t avail all these apps. Similarly, an android user cannot access all the iOS applications.

    It doesn’t matter if you are using an iPhone or an Android device; there is no app for everything (yet)!

    This is where Flutter comes in. Flutter is a UI toolkit made by Google to help developers quickly create mobile apps that work seamlessly across iOS and Android devices.

    Here are some interesting facts about flutter app development-

    • Flutter is a cross-platform mobile app SDK that enables developers to develop apps for Android and iOS devices quickly.
    • Flutter has popularity as it offers a wide range of rich widgets and UI elements that follow particular guidelines, making it easier for developers to build an app with stunning designs and experiences. Also, Flutter comes with a free price tag, and it’s customizable too.
    • And Flutter also supports Hot Reload, which allows you to view changes in your code without restarting the application instantly.
    • Flutter experience a variety of use by many companies like Alibaba, Tencent, Hamilton Musical Company, DocuSign, Moleskine, etc., who are using it to build their mobile apps.
    • Flutter uses the skin graphics library, which allows it to render at 60fps on both platforms (Android and iOS). Also, it provides native performance because code written in Dart can compile directly into machine code.

    Flutter app development for business-

    Flutter app development for business-

    Every single company has the vision to grow its business and offer users a quality service. But it’s only possible when they have a reliable app development partner who can help them achieve their goals.

    Customers are constantly changing in the present competitive business world, and businesses must constantly change. In this case, flutter app development companies’ custom mobile apps help companies to stay ahead of the competition.

    Here’s why Flutter Mobile App is the Startup’s Best Choice of 2021!

    Understanding the flutter app development services for businesses-

    Understanding the flutter app development services for businesses-

    1. High-end rendering engines: With Flutter, you can enjoy a hassle-free compilation of high-end rendering engines and native code. The online flutter app development business model focuses on providing a high-end app development solution to the developers. For this purpose, it abandons the presentation of the user interface from one platform to another. This easy adaptation can be helpful for business owners who wish to create a single app for multiple platforms.

    2. Creating AR/VR apps: If you want to create an app combining Augmented Reality (AR) and Virtual Reality (VR), you have to know that Flutter allows developers to build immersive experiences on iOS and Android devices through plugins by ARKit and ARCore. You can also use a 3D engine in a Flutter application. However, in this case, it’s better to use a cross-platform solution like React Native or Xamarin and check the flutter tutorial.

    3. Highly Productive: Flutter app development provides a “write once, compile anywhere” approach to code development. This makes it one of the most productive platforms in terms of development time. It uses the same language, Dart, on both Android and iOS, making it easy for you to scale your app’s development across multiple platforms seamlessly.

    4. File size Highly Customizable: Another benefit of Flutter app development is that you can create custom widgets for any purpose. That means you end up with highly customizable apps that are attractive and functional in every way.

    5. Cost-effective: Flutter app development is considered cost-effective and easy to develop mobile applications. The Flutter framework encounters cross-platform mobile app development and a pure native mobile development tool.

    What problem does Flutter solve?

    What problem does Flutter solve?

    Flutter is an excellent fit for businesses that want to develop custom mobile apps to support their business needs. In case you need a more specific solution, you might consider other platforms like React Native.

    Flutter language has been gaining popularity since its launching in 2016 by Google. It is supported by Google and other companies like Alibaba and, which should give you a fair idea of how it works and what benefits you can reap from using it as the preferred platform to build your custom business apps.

    In simple terms, Flutter allows you to build native apps for Android and iOS from a single codebase and test them simultaneously on emulators or connected devices. The app development paradigm with Flutter is reactive or data-driven. In other words, the widgets are rendered when the data changes instead of when the user interacts with the UI (user interface).

    A Flutter app is put together into native code that runs on a mobile device, and it is much faster than a rendition of an app using the JavaScript engine and DOM. Due to this reason, Flutter mobile app development is much more efficient and much quicker than its competitors like React Native and Ionic. Mobile app Development Company believes that the build time for a Flutter app is also swiftly differentiated to other platforms like Android Studio or Xcode.

    Are there any cons of using Flutter?

    Are there any cons of using Flutter?

    However, I have been using Flutter for a while now, and there are a few areas that I believe need tweaks and modifications. These areas are as follows:

    1. Documentation:

    Flutter has excellent documentation, but it is not as detailed as I would want. In addition, the documentation is lacking on some parts, such as how to do onboarding for your app. While the documentation may be enough for a seasoned developer or an experienced one, new developers will find it hard to understand at first.

    2. Third-party libraries:

    Third-party libraries and plugins remain a limitation and need to be improved by the Flutter team. Although the Google team is working on it, we can expect more third-party libraries in future updates.

    3. Creating small-sized spontaneous web and mobile apps:

    If you’re going to develop an app that doesn’t require an intensive development process but only quick implementation with simple functionality, then Flutter is not the right choice for you. React Native or Ionic might suit your needs better in such a case.

    4. File size:

    Flutter has a large file size compared to Java. However, Flutter apps perform well and are good enough to use. Flutter’s file size is more significant than Java’s because it uses the Dart programming language and the Skia Graphics Library, a complete 2D rendering engine written in C++. However, it’s not as much as you think: Flutter apps use intermediate languages and the final app experiences translation to machine language at runtime. This is how Flutter achieves near-native speeds. Flutter will automatically detect your device’s capabilities and optimize the size of your app accordingly.

    5. Lack of IOS feature support:

    Flutter has rich features that help you create native apps for iOS. It’s effortless to use and pretty straightforward. The biggest drawback is its weak support for iOS features. For example, the platform doesn’t support NavigationStack, which Apple recommends using in their Human Interface Guidelines (HIG). The problem is that Flutter apps are written totally in Dart, which does not support all of Apple’s native UI elements, like UITableView and UIPickerView.

    6. Weak password manager support:

    Flutter is not compatible with 1Password, LastPass, Dashlane and many other popular tools. It cannot also encrypt your data locally. And it’s not likely to be in the future as the Flutter team is working on their password manager that will come as a separate extension. However, if you’re someone who travels around with a laptop with all your passwords, you should be using a password manager anyway. This is because Flutter uses an open-source platform known as Credential Storage to handle its application credentials. Credential Storage doesn’t work with LastPass at this time, but there’s a possibility that it will undergo integration soon.


    According to experts, Flutter app development has grown in popularity in the last few months. For instance, Forbes reported a 250 per cent increase in the use of Flutter since January 2018. Many developers are also developing acquaintance with Flutter due to its fame among developers on StackOverflow. As per Apptronik, a website that provides information on app development, 65% of new mobile app startups prefers Flutter.

    Flutter provides everything you need to develop an app in one package: a reactive framework, an IDE, tools, a rich set of widget libraries, and a rendering engine. Flutter works with existing code supports older versions of Android. And it helps you write your application once and deploy it to all major app stores.

    So to say all in a nutshell, Flutter is an intelligent toolkit and an answer to all your development issues.

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