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Mobile App Development: Startups challenges

Taru M. Taru M.
Published: 17 Sep, 2021

The mobile app development industry has seen a massive uprise in recent times. Many businesses are switching from mobile app development services to becoming mobile app development owners.

As per the recent data, mobile app for startups will continue to bring a renaissance shortly. But, getting your mobile app registered on the apple store or google store is not a cakewalk.

There are immense mobile app development challenges that will come in your path if you plan to become a mobile app development company. You must know in advance about these challenges to be better prepared to face and overcome them.

In this article, we have discussed some of the top challenges during the development of mobile apps for startups. Let’s have a look.


1. Choosing the right platform to develop Mobile Apps

2. Compatibility

3. App navigation in Mobile App Development

4. Product building and marketing

5. Performance

6. Scalability

7. Funding

8. Attention for Mobile App Development

9. User Experience

10. Finding the right team for Mobile App Development

1. Choosing the right platform to develop Mobile Apps

Choosing the right platform to develop mobile app

There are plenty of frameworks and development platforms for you to choose from. Ensure that the commencement of your development is happening from the right foot.

The right choice of tools and technologies will help you in delivering top-class mobile app development services.
Additionally, it will also save a lot of development efforts and costs. You must know:

  • What type of mobile app do you wish to develop? – Hybrid, Native or Cross-Platform.
  • Who all are your target audience?
  • What are your requirements?
  • Which SDKs and third-party libraries you can use to accelerate the pace of development.
  • Do you need to focus on a good UI and UX?

The technologies/platforms of our choice should be one of the recent trends. At the same time, avoid going for technologies/platforms that lack enough community support. It is also essential that the development platform that you choose has enough developers to substantiate the development process.

2. Compatibility

Compatibility in mobile app development

There is a vast market standing out there for your mobile app. It would help make sure that your mobile app development services suit a wide range of audiences. If it doesn’t, it will affect our overall business and ROI.

There are two main types of mobile app development services:

Both types of developments have their mobile app development challenges. They have different OS requirements, registration processes, performance metrics, and bug fixing cycles. You can choose to tap in both of the markets or instead stick to one. You might want your app to work on a smartphone as well as a tablet. Screen resolutions, pixel density, and sizes become other essential factors to ensure better compatibility.

Whatever be your choice, the quality of your services will matter the most for the success of your app. So, it would help if you did proper research and analysis before making your choice.

3. App Navigation in Mobile App Development

App Navigation

App navigation is one of the leading mobile app development challenges. During the app’s development, you may think that the interface you are building is customer-friendly, but after reaching the market, this assumption of yours may prove wrong. The solution is that you do proper research on customer-oriented user interfaces to provide a seamless user experience.

It is alright to take inspiration from existing interfaces of android and apple since customers are used to them. Don’t make the process unnecessarily complicated to innovate fancy things that ultimately become difficult for the audience to comprehend.

4. Product Building & Marketing

Product Building & Marketing through mobile app development

Another big challenge during mobile app development for startups is creating a suitable product building and marketing strategy. Ask the following questions to yourself:

  • How do you want to roll out the app in the market?
  • What will all deliverables be included in your MVP?
  • Are you aware of the registration process of android app development/ios app development?
  • What measures are you taking to maximize your app downloads?

It is always a better idea to roll out your app in phases. A minimum viable product (MVP) should be rolled out first, followed by additional functionalities.

For e.g. – Take Whatsapp – started with a simple chat mechanism initially. Features to upload status, video call, archive chats, etc. were added slowly. This way, you also give time to the audience to get used to your mobile interface. Also, the feedbacks/reviews received can be used to make the app better.

You can quickly lose in the mobile market if you don’t have the right marketing strategy. Marketing is one of the significant mobile app development challenges. Always focus on how to reach full downloads on your app. Do a competitive analysis. Study what trends are gaining hype in marketing apps. You can also take the help of platforms that market apps like Appscend, Smore, etc.

5. Performance

. Performance

The performance will be the biggest challenge, whether you are going for android app development services and ios app development services. Many mobile app development startups focus on the look and feel and avoid focusing on the performance of the app. This may lead to a lot of loopholes like low battery life, many bugs, and crashes. You must be focusing on the performance of your app throughout the development process.

Follow ideal development practices during mobile app development. One good solution to ensure better performance is rigorous testing of the app during the development phase. Unit testing and integration testing would help a lot.

6. Scalability

Scalability for mobile app development

Business expands with time. As soon as you launch your app in the market, you will receive a lot of feedback based on which you would like to add new features to the app. Also, with time, your customer base will expand. Your app should have the capability to withhold the increasing demands technically and non-technically. If you have a scalable mobile app solution right from the beginning, it will save a lot of time and effort in the long run.

7. Funding


Funding is one of the real app development challenges. To make a feature-rich app with a seamless experience, you need to invest enough funds. Well, shortage of funds is a universal challenge that most startups face. The easiest and apt way to overcome this challenge is to plan for a minimum viable product initially. As you expand, you can dig out more investment opportunities and gradually ace the pace of your growth.

8. Attention for Mobile App Development


The last years have seen millions of app submissions in google and apple stores. This is evidence that competition in the mobile app development industry is fierce. You will have to direct your endeavours to gather as much user attention as possible.

There’s a difference between a good app and a successful app. A good app gathers a lot of user attraction initially and eventually gets lost in the crowd. On the other hand, successful apps remain in the user’s mind and continue to get downloads. It would help if you made sure that your is a successful app. For this, you will require best development practices and a lot of PR and media planning with social media marketing.

9. User Experience

User Experience for mobile app development

Providing a seamless user experience may seem easy but is one of the biggest challenges for mobile app development startups. Always remember that your mobile app development services should cater to the interest of our audience. Whether you know all the ins and outs of your app, what is essential is that your end-users should find your app straightforward to use. Avoid making a complicated app. Please keep it simple to gather positive user reviews. Include resources in stores – videos, images, and help guides – to help your users. Use icons and thumbnails to assist your users.

10. Finding the Right Team for Mobile App Development

Finding the Right Team for mobile app development

Fresh entrepreneurs may not have a good command of the industry and domain. They may find it challenging to find the right team to assist their mobile app development.

Finding the right team is immensely crucial to help you build the foundation of your mobile app development company. Only the right team can help you create an impressive app within your budget and boost your ROI.


The development of mobile apps for startups is not an easy bet. If you want to build a successful app, you must address and overcome the challenges mentioned above. It can be really difficult for newbies to take effective measures to ensure that their mobile app development process cushions these challenges.

If you want your business to be successful, always work with a plan and challenge your limits. Learn from the mistakes of others and avoid repeating them. Keep asking yourself what your unique selling proposition (USP) is and how your app will impact your audience’s life.

And if your app is unable to add any value to your audience, it will soon vanish.

In case you think you are equipped with the idea, plan, and strategy, it is also good to find the right mobile app development partner.

And if you are looking for such a partner, contact us now! This approach can help you with the gained experiences and save your overall cost and reduce your app’s time-to-market.

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Taru M. Author :
Taru M.

For over 18 years, Taru M. is a successful technology entrepreneur by profession and a tech enthusiast by spirit. She takes pride in offering expertise in her domain to business people's success across the globe. As a business woman and technology expert, she manages to keep her balance along with her family responsibilities. She did her masters in computers, and her work delivery shows the expertise of her education. Connect with her via Linkedin profile to know more about her exciting personality

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