Logo Design Lesson #2: Five Questions Your Business and Brand

Logo design is the professional and visionary discipline whose activity consists in projecting optical communications intended to transmit specific messages to social groups, with specific objectives.

Five Questions to Help Your Business and Brand. A logo is your business personified. Before you get to define and design a personality for your business, do as Socrates advised: ‘Know thyself.

Many a Business Look at these Open-Ended Logo Design Questions:

Q1: Is there a unique story behind your Business logo design or Name?

Think about your business’s origins. Does any interesting story come to your mind about those early days?

Q2: What 5 words would best describe your company?

Q3: What words would you use to describe your brand’s image or logo design?

Q4: What is the primary message you want to convey to your customers?

Q5: What other brands would be your friends?

Think Deep and Hard About Them:

The big point is this: A better understanding of your company through these open-ended, free-form questions will help you create a better logo design, an identity with a personality.

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