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Mobile app can transform your Business reach

Taru M. Taru M.
Published: 16 Jul, 2020

According to Statista, the total number of mobile phone users is 2.87 billion in 2020, which was 2.71 billion and 2.53 billion in 2019 and 2018, respectively. The figures reflect the pace of increasing smartphone users across the world. Such an increase in the number of smartphone users is directly proportional to the rise in the number of users using mobile apps. And this directly has an impact on the need for Mobile app development services

Do you know why smartphone users are growing at such a pace? Well, numerous reasons led to the significant outbreak of smartphone users. Technological advancement is one of those, which contributed a lot to this arena. It made a mobile phone much more than just being a device for making or receiving the call.

A smartphone lets users enjoy performing multiple activities. Be it watching movies, playing video games, online shopping, or online ticket booking. This is the reason why mobile phone users are growing at a fast pace.

A large number of businesses nowadays make robust strategies to enjoy their powerful reach among mobile phone users. So, If you are still focusing only on desktop users, you are far behind your competitors. So, it’s time for you to redefine your business strategy to target smartphone users.

You have a well-performing eCommerce website, but you are worried about investing in a mobile app, read our blog on 10 crucial reasons your business needs an eCommerce mobile app:

Develop a Killer Mobile Application

Develop a Killer Mobile Application

As we mentioned above, the benefits of mobile app development are increasing over time as smartphones now allow users to do multiple tasks such as playing a video game online, ticket booking, shopping, entertainment, etc. And for doing all these, users need to download specific apps.

For mobile app development for your business, you need to have a unique idea. A number of mobile apps are already competing to gain more users, so your job is to find a unique selling point for your app. Your Mobile App’s USP could be anything from a new app idea to new features that will force your audience to install your mobile app. 

For developing your ideal mobile app, you need to get in touch with a mobile application development company that can build your app with advanced features, functionalities, etc., to make it engaging and outcome-driven. And your mobile app developers then perform the rest of the task for you. 

A mobile app development company will not only develop the app for you but will also give life to your mobile app idea. With the help of their expertise, they can give you additional tips to improve your mobile app’s functionalities. 

While developing a mobile application, you should discuss your specific business requirements and your business goal with your developers. A reliable mobile app development agency also prefers to go through your complete business overview, live market scenario, target audience, etc., to develop your mobile application integrated with appropriate features and functionalities.

Read more about mobile app development @

How it helps you Improve your Business Reach

How a Mobile App helps you Improve your Business Reach

Increasing business reach is the primary aim of any organization to grab multiple opportunities for finding potential buyers, increasing product sales and conversion rate. And a killer mobile application helps you in this arena. Let’s discuss here how –

Improve your Presence

Improve your Presence

The most prominent benefit of mobile app development for your business is that a mobile app can help you improve your business’s visibility, as the above discussion already clarifies. Since mobile phone users are increasing day by day, your business app can help you reach among them through such devices and enjoy your powerful presence.

Here, your business website can’t serve the same purpose as it secures your presence only among desktop users who are available in a limited number.

Improve User Engagement

Improve User Engagement

Increasing user engagement is crucial if you are seeking to improve the user base for your business. The great advantage of the mobile application is that it lets you directly interact with your clients. On the other hand, it allows your customers to feel connected with your business. The reason is that they get regular notifications related to products and services that you offer and also various discounted offers. Let it be ios mobile app users or android mobile app users; your mobile app development should be according to every device, as your user might come from any mobile device. 

Besides, it also allows customers to give their opinions about the quality of the products and services. It also improves the satisfaction level of your clients and makes enhances customer loyalty. 

Portray your Organization as a Brand

Portray your Organization as a Brand mobile app

If you own a startup, your mobile application will help you become your business as a brand. Your app always displays your brand logo whenever users access it. So, if your brand logo frequently appears among visitors, it helps them memorize it without any difficulty. They will remember your business by your brand logo design, which leaves a long-lasting impact on them.

In other words, it helps your visitors recognize you as a brand. Apart from this, if visitors interact with your brand regularly, it also helps them build trust with your company. It portrays you as a reliable brand, which further helps you in cultivating customer loyalty. It helps you in increasing the conversion rate of your business and ROI.

Increase in Revenue

Increase in Revenue mobile app

This is called the ultimate aim of every business. And a killer mobile app for your business helps you in this arena.

As mentioned above, it works effectively in improving customers’ satisfaction levels. Plus, feeling more interacted with your brand, getting real-time notifications for deals and discounts, etc.

These are the essential things that encourage them to buy more of your products and services. It helps you increase sales of your products and services and thus, lets you grab a perfect opportunity to increase revenue.


In today’s smartphone dominated world, having a mobile phone helps businesses harness many advantages.

This includes increasing customers, selling the product, and earning hefty revenue. All you need to do is approach an app development company that can develop your business application based on your specific needs.

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Taru M. Author :
Taru M.

For over 18 years, Taru M. is a successful technology entrepreneur by profession and a tech enthusiast by spirit. She takes pride in offering expertise in her domain to business people's success across the globe. As a business woman and technology expert, she manages to keep her balance along with her family responsibilities. She did her masters in computers, and her work delivery shows the expertise of her education. Connect with her via Linkedin profile to know more about her exciting personality

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