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launching your website: 10 Things you must do right after

Taru M. Taru M.
Published: 30 Sep, 2020

So, you have invested in Website design and development services and have launched your dream website for your business! Well, you have a reason to celebrate. But, you also need to understand that only developing and launching a website will not make your business successful, no matter how good it is.

You can’t expect users will start landing on your website right after launching it. So, you have still to do many things after web development and launching your website successfully to make it engaging, interesting, and informative for your end-users.

Millions of websites are launched regularly, but only a few of them secure their long-term existence with higher user engagement. The reasons are lousy user experience, poor engagement, etc.

Things that you should do After Launching your Business Website Successfully

We are going to outline here various essential things that you can do immediately after launching your website. It helps you make your website user engaging, business-oriented, and result-driven.

Hers is the list of all the top 10 activities that you have to do right after you launch your website successfully: 

  1. Sign up for Google Analytics
  2. Check Loading Speed
  3. Ensure your Website’s Visibility in Search Engines
  4. Create Robots.txt and Sitemap.xml File
  5. Sign up on Webmaster Tool
  6. Modify Basic Details of your Website
  7. Installation of Backup Plugin
  8. Analyze your Website’s Uptime
  9. Search Engine Optimization (SEO)
  10. Social Media Presence

Sign up for Google Analytics

Sign up for Google Analytics

Web analytics are the best sources for gathering accurate data related to traffic, engagement, conversion rate, etc., of your website. It provides detailed and precise stats that you can rely on. You can get details about how many visitors land your website daily, what they like/dislike, etc. You can get all the insights about your website on one google analytics dashboard. So make sure that you sign up for google analytics as soon as you launch your website. 

The moment you sign up for google analytics, the tool will help you find your website’s improvement scope and enable you to chalk out an effective strategy to improve user engagement of your website.

Setting up google analytics accurately is very important so that the tool can gather the correct information. It would help you if you can take the assistance of an experienced website development team for it. 

In short, linking your website with Google Analytics is highly important for all types of websites. When it comes to the business website, you certainly can’t ignore the same.

Check Loading Speed

Before delving into details, you need to understand that the loading speed of any website determines its user engagement and, thus, also determines its long-term success. A website with a slow loading speed often fails to catch the attention of users.

All you need to do is check the loading speed of your newly launched website with the help of various available tools online. The great advantage of using online tools is that they also highlight the persistent issue that prevents your website from loading quickly.

You can remove those issues with the help of a website developer or a website development company.

Top Free Website Speed Test Tools:

  • KeyCDN Website Speed Test
  • Google PageSpeed Insights
  • Solarwinds Pingdom Speed Test
  • GTmetrix
  • Uptrends
  • Dareboost

Top Paid Website Speed Test Tools:

  • Pingdom
  • Yslow
  • Webpagetest
  • Dotcom-monitor
  • GeekFlare
  • Giftofspeed 

The ideal website loading speed should be 2s to 5s. The faster, the better. If your website takes more time to load, it will be deprived of getting vast user engagement.

Ensure your Website’s Visibility in Search Engines

Ensure your Website's Visibility in Search Engines

Even if your website boasts of attention-grabbing design, integrated with cutting-edge features, advanced functionalities, etc., it will not gain users’ attention unless it is visible in search engines.

Therefore, your first job is to allow Google to index every page of your website.

To help Google index your website quickly, you can submit your website’s URL directly to Google webmaster to request it to crawl and index your web pages. 

Create Robots.txt and Sitemap.xml File

Create Robots.txt and Sitemap.xml File

Well, these are the crucial files that make the online promotion of your website thriving. Robots.txt is a text file that prevents search engines from visiting those parts of your website that you don’t want to be visited.

You can create a Robots.txt file with an easy process. All you need to do is to get the template, which you can get online quickly. You 

can make the required changes based on your needs.

Sitemap.xml is another most important file that you need to create after website development. It’s nothing but a standard protocol that helps you make a list of all URLs that your website consists of. It serves its ultimate purpose of assisting Googlebot to understand the basic structure of your website.

Please note that adding a Robot.txt file or Sitemap.xml on your website entails some coding and technical knowledge. This might be a tricky job for you, so make sure you get all these services from your website design and development company so that it can be done easily and in no time. 

Sign up for Webmaster Tool

Sign up for Webmaster Tool

Though only a limited number of website owners prefer to use the Google webmaster tool, the fact is that it is one of the most valuable tools for the website. Therefore, you are suggested to create it for your newly launched website. Again just like signing up for google analytics, the webmaster tool also requires technical knowledge. Hence taking help from an experienced website development company will only pay extra benefits to your website. 

Accessing the Google Webmaster tool lets you gather the following details:

  • It helps you identify errors that Googlebot spots while indexing your website.
  • Total number of links that a particular website page includes
  • Frequently appeared keywords during the time Google crawls your website
  • Frequently used keywords by users during a search
  • Details about security issues

Modify Basic Details of your Website

Modify Basic Details of your Website

You need to work on the basic details of your website and customize it according to your needs. Be it tagline, title, favicon, timezone, or title. These are the most critical factors that create the identity of your website. So, it would help if you worked on it to customize them based on your business type and offerings.

Another great thing you need to do is to change the permalink structure of your website. You will be able to use something that is quite friendly and describe every page’s content.

To know every small detail and error in your website, you must audit your website. Here are a few tools that can help you audit your website by yourself:

  • Screaming Frog
  • IIS SEO Toolkit
  • Semrush Site Audit
  • Pingdom DNS Check
  • Reverse IP Lookup
  • Google Webmaster Tools
  • GTmetrix
  • BuiltWith

Mostly these tools are paid for and are extremely expensive. And yes, these tools are essential for performing a complete audit on your website. But getting dependent on these tools will deprive you of the benefits of seeing the keen details of a human mind. Again no other than your hard work and a helping hand from your website development company can prove better than any Site auditing tool. 

Installation of Backup Plugin in launching your website

Installation of Backup Plugin in launching your website

Backup is essential for every website to make it data safe. Installing backup plugins makes your website content safe even if your website gets crashed or in any emergency. It helps you restore your website content no matter how badly your website is affected.

You can get various options to choose from when it comes to the installation of a backup plugin. Choose the right one that is affordable and matches your every need.

If your website is on WordPress, then here are a few plugins that you ask your WordPress website developer to add:

  • UpdraftPlus
  • Jetpack Backup
  • BackupBuddy
  • BoldGrid Backup

Analyze your Website’s Uptime

Analyze your Website's Uptime

It’s crucial to find out if your website is online or not. The primary issue is that you will not be able to visit all your websites every minute. Meanwhile, with the help of some available applications, you can gather the same kind of information – UptimeRobot is one of those.

You can use this software to keep your eyes on at least 50 sites at one go. If any website goes offline, even for a fraction of a second, you will get an email notification in this regard. The most exciting thing about this app is that it is free.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) in launching your website

SEO is the most reliable and effective technique for increasing the online ranking of your website. You should first get details about the latest SEO trends and make your website promotion strategy accordingly.

Moreover, you can create an excel sheet and mention all activities related to OnPage and OffPage. You should also mention the number of times these activities will be performed in a week.

Dig deep into the difference between Search engine optimization ready websites and their benefits as compared to non SEO optimized websites:

Social Media Presence In launching your website

In today’s time, if your website doesn’t enjoy having a robust presence of social media websites such as Facebook, Twitter, Linked In, etc., it will not be able to sustain the cut-throat competition.

Social media websites are the best places to increase traffic to your website. Make a page of your website on different social media platforms and increase followers with the latest industry practices, be it images sharing, video sharing, or other activities. And it also helps you with finding a lot of potential buyers for your products and services.


Launching a full-fledged business website is indeed a formidable job, and one needs to put strenuous efforts into proper strategy. So, it would help if you never let your brutal attempt go in vain and implement the above approach to ensure higher engagement of your website to make it successful.

Once your website development company has handed over your website, the first thing that you will need is a crack on how the secrets of well-performing websites of other website owners. We don’t know about others, but we don’t mind sharing the secrets we have been bestowing on our client’s website for better results during these past 18 years:

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Taru M. Author :
Taru M.

For over 18 years, Taru M. is a successful technology entrepreneur by profession and a tech enthusiast by spirit. She takes pride in offering expertise in her domain to business people's success across the globe. As a business woman and technology expert, she manages to keep her balance along with her family responsibilities. She did her masters in computers, and her work delivery shows the expertise of her education. Connect with her via Linkedin profile to know more about her exciting personality

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