Every one of us wishes to create charm through our personality. How well we hold the attention of groups, the public, interviewers, or our friends and family depends on the clarity of communication. Words are only one facet of communication; our body language and tone of voice are equally crucial to making our arguments resonate. Mrs. Jenny Narang, who has extensive experience coaching thousands in non-verbal communication, chose NetMaxims to synthesize her knowledge with modern technology to assist people from all backgrounds sharpen their communication.
The founders' idea was uSpeek - an AI-based app to improve your body language and speech. The solution works on three crucial aspects of communication - body language, vocal tone, and word power. It offers convenience in learning the best practices with a high degree of personalization. Users get an easy-to-comprehend, detailed report - generated using machine learning, computer vision, and NLP algorithms - showing their performance on 28 communication parameters. Some of these are hand movement, pitch, frequency of repeated words, etc. Add to that, the word power analysis works in multiple languages.
uSpeek’s audience is diverse. It’s used both individually and at the enterprise level. Therefore, its UX, which includes UI, microcopy, and micro-animations, needs to be as such that it is not only usable but fun too. We believe products should be the right balance of functionality and emotions. uSpeek’s founders were clear that the app should be engaging, express hospitality, and motivate users for improvement.
We needed to ensure that the underlying architecture supports scalability for long-term growth. Since the app includes data-intensive resources like videos and learning lessons, we knew we would have to roll up our sleeves for perfect performance optimization.
After spending days understanding the founders' vision, doing user research, and brainstorming, we began the digital transformation by developing a web app and eventually a hybrid app that will work on Android and iOS.
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