Top White Label LMS to Sell Courses

If you’re running a coaching institute, corporate training business, or skill development company, there’s one thing that matters more than fancy features or trendy tech: your brand needs to be front and center.

When your clients or students log into a course, they shouldn’t feel like they’re landing on someone else’s platform. They should be in your learning environment. That’s where a white label LMS becomes essential.

In this guide, we’ll break down what white label really means, what to look for when choosing a platform, and which white label LMS options deliver the best value for training and coaching businesses like yours.

What is a White Label LMS?

A white label LMS is a learning management system that you can brand as your own. It’s not just about slapping your logo on a template. It’s about creating a cohesive, professional learning experience that reflects your business identity from start to finish.

Here’s what white labeling typically includes:

• Your branding everywhere – logo, colors, fonts, and visual style
• Your domain or subdomain – learners access courses through your URL, not a third-party platform
• Branded learner dashboards – the interface looks and feels like it belongs to you
• Branded certificates – students receive credentials with your company name and design
• Branded emails – course notifications, reminders, and communications carry your brand
• Custom workflows – from automated enrollments and approvals to certificate triggers and training paths, the platform can mirror the way your organization already operates, not force you into a rigid default setup

For businesses selling courses or offering B2B training, white label LMS platforms also commonly include:

• E-commerce tools to sell courses, bundles, and subscriptions
• Bulk purchasing options for organizations
• Manager dashboards so companies can enroll and track their teams
• Certificate tracking and reporting
• Assessment tools and progress analytics

Bottom line: A white label LMS lets you deliver professional learning experiences under your brand without the cost and complexity of building your own platform from scratch.

Why White Label LMS Platforms Are in High Demand

The e-learning market is soaring, with the actual global market size reaching $215.8$ billion in 2024 and projected to hit $653.4$ billion by 2033.. Training businesses, like growing coaching institutes or corporate trainers (10-50 employees), are prioritizing white label LMS solutions for five key reasons:

1. Marketplace Control Loss Avoidance: Unlike marketplaces (Udemy/Coursera), a white label LMS ensures full control over pricing, student data, learning experience, and revenue (zero commissions).
2. Speed to Market & Reasonable Cost: Allows quick launch (days/weeks) at a lower cost than custom development, providing enterprise features without an enterprise budget.
3. Scalability: Grows seamlessly with you (50 to 5,000+ learners) while maintaining brand consistency.
4. B2B Capabilities & Multi-client Management: Easily manages corporate clients (B2B) with branded portals, team management, and reporting, helping you win and retain business.
5. Brand Control: Builds trust by keeping your brand front and center, not a generic one.

[Infographic placeholder: Market trends showing e-learning boom, B2B training growth, brand differentiation importance]

What to Look For When Choosing a White Label LMS

Not all white label LMS platforms are created equal. Here’s what matters most when evaluating your options:

Branding & Domain Control

• Full logo replacement and color customization
• Custom domain or subdomain (yourcompany.com, not platform.com/yourcompany)
• Branded certificates and email templates
• White-label mobile apps (if applicable)
• Ability to remove all references to the LMS provider

Course Delivery Features

• Video hosting and playback
• SCORM and HTML5 support for compliance content
• Quizzes, assessments, and assignments
• Drip content and prerequisites
• Multiple content formats (PDFs, videos, interactive elements)

E-Commerce & Monetization

• One-time course sales
• Subscription and membership options
• Bundle and package pricing
• Coupon and promotion management
• Multiple payment gateways (Stripe, PayPal, etc.)
• Bulk purchasing for corporate clients
• Flexible pricing models

B2B/Enterprise Features

• Manager roles and permissions
• Team enrollment and progress tracking
• Multi-tenant capabilities (if serving multiple clients)
• Organizational purchasing workflows
• Ability for companies to manage their own teams

Analytics & Certificates

• Learner progress tracking
• Completion certificates with your branding
• Detailed reporting and exports
• Audit-ready activity logs
• Real-time dashboards

Content Accessibility

• Mobile-responsive design
• Multilingual text-to-Speech
• Multi-language support
• Accessibility compliance (WCAG standards)
• Offline access options

Integrations

• CRM systems (HubSpot, Salesforce)
• Email marketing tools (Mailchimp, ActiveCampaign)
• Website platforms (WordPress, Webflow)
• SSO (Single Sign-On) options
• Zapier or API access for custom integrations

Cost, Scalability & Usability

• Transparent pricing (watch for hidden fees)
• Scalability as your business grows
• Ease of use for both admins and learners
• Quality of customer support
• Implementation and onboarding assistance

Let’s look at the platforms that deliver strong white label capabilities for training businesses. Each has its strengths and ideal use cases.

1. NetMaxims – Best for Vocational, Compliance, and Extended Enterprise Training

Ideal for: Training companies serving multiple clients, agencies offering B2B training, businesses delivering vocational training, compliance programs, and employment-focused skill development

Strengths:

• Built for external training: Unlike employee-focused LMS platforms, NetMaxims is designed specifically for training external audiences – customers, partners, distributors, and clients
• Multi-tenant architecture: Easily create separate, fully branded portals for each of your clients without managing multiple systems
• Pay-as-you-grow pricing: Flexible pricing model that scales with your business, not against it
• White-label everything: Complete control over branding – from domain to certificates to email notifications
• B2B-focused features: Manager dashboards, team enrollment, bulk purchasing, and organizational reporting built in
• E-commerce ready: Sell courses, subscriptions, and training packages with integrated payment processing
• Automation tools: Reduce manual work with automated enrollment, reminders, and certificate generation
• AI-driven assistance: Smart course recommendations, automated content tagging, and AI tools that streamline course setup and improve learner engagement

Where it stands out: If you’re a training company serving multiple clients or offering B2B programs, NetMaxims solves the exact problems you’re facing. You can spin up a branded training portal for Client A, another for Client B, and manage everything from a single admin dashboard.

The platform is built for the extended enterprise – training people outside your organization who need to represent your brand or use your products effectively.

Best for:

• Training agencies managing multiple client portals
• Coaching institutes offering white-label solutions to corporate clients
• Skill development businesses serving B2B markets
• Companies training customers, partners, or distributors
• Growing training businesses that need scalability without complexity

Pricing: Custom pricing based on your specific needs and scale

2. LearnWorlds – Best for Interactive Content & Design

Ideal for: Course creators and training businesses prioritizing engaging, interactive learning experiences

Strengths:

• Beautiful, modern interface with strong design customization
• Interactive video tools (add quizzes, navigation, branching inside videos)
• Full white-label options (available on Learning Center plan at $249/month)
• Mobile app builder included
• Strong community and social learning features
• Excellent course authoring tools

Where it may fall short:

• White-labeling only available on mid-to-high tier plans
• Learning curve for advanced interactive features
• Limited B2B/enterprise workflows compared to specialized platforms
• Can become expensive as you scale

Pricing:

• Starter: $29/month (no white-label)
• Pro Trainer: $99/month (no white-label)
• Learning Center: $249/month (full white-label)
• Enterprise: Custom pricing

LearnWorlds excels if your priority is creating visually stunning, interactive courses. The white-label features are comprehensive once you reach the Learning Center tier.

3. AcademyOcean – Best for Employee Onboarding & Training

Ideal for: Companies focused on employee training, customer onboarding, and partner certification

Strengths:

• AI-powered course creation (Wave AI-Copilot)
• Intuitive, modern interface with preset themes
• Full white-label customization
• Granular course structuring (modules, lessons, sub-topics)
• Strong analytics and reporting
• Multiple academy support (manage different portals for different audiences)

Where it may fall short:

• Less focus on e-commerce compared to creator-focused platforms
• Smaller integration ecosystem than enterprise giants
• Better for internal training than B2C course sales

Pricing: Custom pricing based on learners and features

AcademyOcean is perfect for training companies that need a professional, branded LMS for employee training or customer education. The AI features save significant time in content creation.

4. Thinkific – Best for B2C Course Creators

Ideal for: Individual course creators and small training businesses selling courses online

Strengths:

• User-friendly course builder
• Clean, modern interface
• 0% transaction fees on all plans
• Unlimited courses on entry-level plans
• Strong e-commerce features
• Community and membership tools

Where it may fall short:

• White-label mobile apps cost extra
• Limited B2B features (team enrollment, manager dashboards)
• Not ideal for corporate training or managing multiple client portals
• Less suitable for agencies serving multiple clients

Pricing:

• Start: $49/month
• Grow: $149/month
• Expand: $499/month

Thinkific works well for course creators and smaller training businesses focused on B2C sales. It’s less suitable for B2B training programs or multi-client scenarios.

5. Teachable – Best for Simplicity & Ease of Use

Ideal for: Solo course creators and coaches who want minimal complexity

Strengths:

• Very intuitive, beginner-friendly interface
• Built-in coaching features (scheduling, intake forms)
• AI tools for quiz and content generation
• iOS mobile app included
• Strong marketing tools

Where it may fall short:

• Transaction fees on Starter plan (7.5%)
• Student limits on lower tiers (100 on Starter, 1,000 on Builder)
• White-label only available on Growth plan ($189/month) and above
• No Android app
• Limited B2B features
• Not designed for multi-client management

Pricing:

• Starter: $39/month (7.5% transaction fee, no white-label)
• Builder: $89/month (no white-label)
• Growth: $189/month (white-label included)
• Advanced: $399/month

Teachable is great for coaches and solo creators who prioritize simplicity. For training businesses needing white-label and B2B features, you’ll need the Growth plan or higher.

6. ProProfs Training Maker – Best Budget-Friendly Option

Ideal for: Small training teams with tight budgets getting started

Strengths:

• Very affordable (starts at $1.99/learner/month)
• Forever free plan for up to 10 learners
• White-label options available
• Built-in quizzes and assessments
• SCORM compliance
• Simple, straightforward interface

Where it may fall short:

• Less modern interface compared to newer platforms
• Limited advanced features
• Smaller integration ecosystem
• Not ideal for high-volume course sales or complex client management
• Basic branding customization

Pricing:

• Free: Up to 10 learners
• Paid: Starting at $1.99/learner/month

ProProfs is a solid budget choice for small teams or startups just getting started. It covers the basics well but lacks the advanced features needed as you scale.

At-a-Glance Comparison Table

Choose Based on Your Business Model

The optimal white-label LMS depends on your business.

For Small to Mid-Sized Training Companies (10-50 employees): NetMaxims is ideal. It meets core needs of brand control, B2B, scalability, multi-client management, and reasonable cost with enterprise-grade, multi-tenant architecture for extended enterprise training without high complexity.

White labeling offers professional, branded, scalable software without the build cost. It’s the fastest way for training businesses to deliver excellent experiences. Choose a platform that supports your brand.

.

FAQ

What’s the difference between white label and private label?

They’re essentially the same thing. Both terms refer to rebranding a third-party platform as your own. Some vendors prefer one term over the other, but functionally, they mean the same thing in the LMS space.

The key is that your learners see only your brand – no reference to the underlying platform provider.

Do I need custom development to use a white label LMS?

No. That’s the whole point. White label LMS platforms are ready to use out of the box. You can customize branding, colors, domains, and content without writing any code.

Most platforms offer:

• Visual customization tools (point-and-click)
• Drag-and-drop course builders
• Template libraries
• Pre-built integrations

Some platforms offer additional custom development services if you need specialized features, but it’s not required to get started.

What’s the typical cost for a white label LMS?

It varies widely based on features, user volume, and vendor:

• Budget options: $0-$50/month (limited features, good for very small teams)
• Mid-tier options: $100-$300/month (full white-label, good for growing businesses)
• Enterprise options: $500+/month or custom pricing (advanced features, high volume, multi-tenant)

Watch for hidden costs:

• Transaction fees on course sales
• Extra charges for white-label mobile apps
• Per-user fees that scale quickly
• Setup and implementation fees
• Integration costs

For training companies serving multiple clients or running B2B programs, custom pricing often makes more sense than one-size-fits-all plans.

Can I use a white label LMS for B2B training?

Absolutely. In fact, white label LMS platforms are ideal for B2B training because corporate clients expect professional, branded experiences.

Look for platforms that support:

• Manager roles and team enrollment
• Bulk purchasing and organizational accounts
• Team dashboards and progress tracking
• Multi-tenant architecture (if you serve multiple clients)
• Automated reporting for client organizations

Platforms like NetMaxims are specifically built for these B2B scenarios. Generic course platforms often lack these critical features.

Will my students know I’m using a third-party platform?

Not if you choose a true white label LMS. The entire experience – from the domain to the interface to the certificates – will be branded as yours.

What your students will see:

• Your logo and brand colors everywhere
• Your domain (yourcompany.com/training)
• Emails from your domain
• Certificates with your branding
• No mention of the LMS provider

What they won’t see:

• The LMS provider’s logo or name
• Links to the provider’s website
• “Powered by…” footers
• Generic templates or designs

The goal is a seamless experience where students have no reason to know you’re using a third-party platform.

Can I migrate from a marketplace (like Udemy) to a white label LMS?

Yes, but it takes work. You’ll need to:

1. Export or recreate your course content – Download videos, documents, and materials from the marketplace
2. Set up your new platform – Configure branding, payment processing, and course structure
3. Migrate student data (if you have it) – Most marketplaces don’t give you full student data, so you may need to rebuild your audience
4. Redirect students to the new platform – Communicate the change and help them transition
5. Update your marketing – Point all promotional materials to your new branded platform

Most white label LMS platforms offer import tools and migration support, but be prepared for a few weeks of setup time.

The upside: Once you’re on your own platform, you own the student relationships, control pricing, and keep all the revenue.

Is white label the same as multi-tenant?

No, though they often go together.

White label means you can rebrand the platform as your own.

Multi-tenant means you can create multiple separate, isolated environments (portals) for different clients or audiences – all managed from a single admin dashboard.

For training agencies serving multiple clients, you want both:

• White label so each portal looks professional
• Multi-tenant so you can efficiently manage Client A’s portal, Client B’s portal, etc.

Final Thoughts: Choose Based on Your Business Model

The right white label LMS depends on your specific needs and business model.

Choose NetMaxims if: You’re a training company serving multiple clients, offering B2B programs, or training external audiences (customers, partners, distributors). You need multi-tenant capabilities, full white-label branding, and features built specifically for extended enterprise training.

Choose LearnWorlds if: You want the most beautiful, interactive learning experiences and prioritize design and learner engagement over multi-client management.

Choose AcademyOcean if: You’re focused on employee training, customer onboarding, or partner certification and want AI-powered course creation with multiple academy support.

Choose Thinkific if: You’re selling courses B2C as an individual creator or small business and want a user-friendly platform with strong e-commerce tools.

Choose Teachable if: You’re a solo creator or coach who values simplicity above all else and doesn’t need complex B2B features.

Choose ProProfs if: You’re a small team or startup with a tight budget and need basic white-label capabilities to get started.

For Small to Mid-Sized Training Companies

If you’re running a coaching institute, corporate training business, or skill development company with 10-50 employees, your priorities are:

1. Brand control – Your clients and students need to see your brand, not someone else’s
2. B2B capabilities – You need to serve corporate clients with team management and reporting
3. Scalability – As you grow from 50 to 500 to 5,000 learners, your platform needs to scale smoothly
4. Multi-client management – If you serve multiple clients, managing separate branded portals is essential
5. Reasonable cost – You don’t have enterprise budgets, but you need enterprise features

NetMaxims offers multi-tenant, enterprise-grade, branded learning experiences affordably. White labeling provides professional, scalable software for training businesses without the cost of custom development. Your brand is key; choose a platform that supports it.

Found the blog useful? Give us a

0

0