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Online T-shirt Business in Sweden : Guide on How to Start it?

Taru M. Taru M.
Published: 11 Jan, 2022

Custom t-shirts are an excellent way to promote your brand in the T-shirt business. If you design unique shirts, people will want to wear them.

Today, entrepreneurs, especially online entrepreneurs, are bombarded with information on launching a successful online business. Websites, blogs, and forums are flooded with advice and information on how to do this or make money and run a successful online business.
There is a lot of good information out there, and there is a lot of garbage. Many entrepreneurs are tempted to follow the advice of others or even buy.

The Swedish government has another interesting idea about the online T-shirt business. The lawmakers hope that such shops will provide Swedish companies with a way to sell more shirts, help small stores compete with larger chains, and make it easier for people to find and buy local products.

“The government believes that 8,000 to 10,000 people in Sweden want to design and sell T-shirts online. For some products, such as T-shirts, it is cheaper to produce them yourself than buy readymade goods,” said Minister of Enterprise and Innovation Maud Olofsson.

So what’s the problem? Sweden’s strict rules for selling goods online are too stringent. The Swedish Financial Supervisory Authority (FSA) says that a company that wants to start an online shirt shop has to register as a seller.

When printing your t-shirts, order enough so that 20%-30% of the shirts will be flawed somehow. You can advertise them as ‘one of a kind’ or ‘in minimal supply and charge a premium for your product.

You can test the market for your custom shirts by printing just a couple of t-shirts and seeing the reaction.

But there’s still one question standing in the way of your success: Where can you sell?

Hundreds of thousands of entrepreneurs like you long to sell their wares online. The problem is, most of them don’t know where to start.

Over the last several years, online shop Development Company has exploded into a $2.2 trillion industry. Shopify reports that 78 per cent of all retail revenue online was generated via eCommerce. And even despite the rapid growth of eCommerce, most entrepreneurs still don’t have an online store.

So, whether you’re a seasoned entrepreneur or just interested in taking your business to an online T-shirt business for the first time, this guide will help you launch your online store today.

Guided steps on how to Start an Online T-shirt Business:

A. Find Your Nook:

Find Your Nook T-shirt businesses

Some online T-shirt businesses are like Wal-Mart: they sell everything, and anything, to anyone. Since they are so big, they can sell anything they want. But their low prices don’t always translate into good profits, and they can drive away customers interested in higher quality items.

Other online T-shirt businesses focus sharply on a narrow niche. They make items with particular themes, specific groups of people, or specific events. You might start an online T-shirt business selling baby clothes or t-shirts with logos of sports teams, so finding your niche is significant before starting.

B. Explore the Designing Troop:

Explore the Designing Troop

Once you have a few solid design ideas, you’ll want to seek validation,” says Teespring’s Carter Cast. “People may tell you that your design is cute, but it won’t sell.”

Look for feedback from people whose opinions you value, such as your customers, their families, friends, and acquaintances. You’ll also want to seek input from individuals who enjoy the same activities or are in the same demographic.

Just as with any business, giving the product into the hands of your customers is half the battle. Once you’ve done that, you’ll need to get the word out, and you’ll need to advertise your new online T-shirt business on the Teespring website.

Moreover, Augmented Reality in online T-shirt shopping tends to provide a better shopping experience to the customers by providing in-depth details about it from the comfort of their homes.  AR is new normal, you can read more about it.

C. Look Out for Suppliers/Manufacturers:

Look Out for Suppliers/Manufacturers T-shirt businesses

While it is true that new online T-shirt retailers often choose the cheapest T-shirts possible to save money, this usually ends up costing them more in the long run.

While consumers might love your T-shirt designs, they might not have the budget to spend $25 on a T-shirt. You’re better off sourcing high-quality T-shirts and ensuring they fit your customers’ tastes.

The real challenge is not finding suppliers but finding suppliers who will deliver what you want when you want it and how you want it.

Your suppliers will have their ideas about what constitutes quality. The best suppliers will be willing to work with you and will work with you to refine your specifications.

D. High-Quality Print:

High-Quality Print:

A high-quality print will help your online t-shirt business stand out from competitors. You will need to invest in high-quality printing equipment. This might mean getting a new printer or upgrading your existing one. Your printer should have a large colour gamut, quality inks, and a fast print speed. Make sure that you have high-quality, branded paper for printing your t-shirts. You can also hire the print on demand t-shirt business supplier if you are flexible with your budget.

Make sure that the colours of your t-shirt designs are vibrant and that the ink is evenly spread, and to make sure that your prints are long-lasting, use water-based inks. A printer’s resolution of 300 dpi is the minimum resolution for high-quality printing.

E. Set your Pricing Model:

 Set your Pricing Model:

In Sweden, T-shirt prices range from $12 to $30, depending on the size and style. Consider printing your T-shirts with a company in your area. That way, you can get a better deal on materials and shipping.

In Sweden, there is intense competition in the online t-shirt business market. You can print T-shirts at home, but it takes considerable investment and time. This means that you need to be innovative with your designs, prices, and marketing strategies.

F. Build Online Presence:

Build Online Presence:

The best way to get started is with a website. Now, there are many options when it comes to creating your site. You could go with WordPress, Squarespace, Weebly, or build your own from scratch. A website is not the only way to reach your target audience, but it’s the easiest; you can also outsource this to eCommerce development services providers to build your website; you need to research an eCommerce Development Company in Sweden that fits your needs and budget.

And through this, you can promote your site through Facebook, Instagram, and other social networking sites. You can also reach out to bloggers and influencers who might be interested in your product. The more places you can promote your development, the more chances of selling to someone.

The Growth Rate of Online T-shirt Business in Sweden-

The Growth Rate of Online T-shirt Business in Sweden-

The market is growing very fast. According to estimates from the Association for Graphic Arts in Sweden, the need for printed clothing will increase by 13% per year. That gives you some idea of the size of the market.

In 2009, apparel manufacturing accounted for 3.7 per cent of Sweden’s gross domestic product (GDP).

A 2008 report commissioned by Sweden’s Ministry of Enterprise and Innovation, Growth and Employment explored the economic potential of Sweden’s garment and textile industries and opportunities for Swedish companies.

Report by Sweden’s Garment and Textile Industries: Economic Potential and Opportunities was funded by the Swedish International Development Cooperation Agency (Sida).

The Swedish Industry, Swedish External Trade Organization, and the Swedish Institute prepared the report.

“Moreover, the report forecasts that the Swedish garment and textile industries will increase their share in world trade to 5 per cent by 2010 and 7 per cent by 2020,” the report said. “At the same time, Sweden’s share in world exports will increase from 1 per cent in 2006 to 2 per cent in 2010 and 3 per cent in 2020.”

The report also noted that Sweden’s garment and textile industries are growing much faster than the rest of the world. “Sweden’s garment and textile industries are one of the fastest-growing textile industries globally,” the report said.

The report said that the Swedish garment and textile industries represent significant economic value to the country, both exports and jobs. “The garment and textile industries have an annual turnover of SEK 110 billion (US$13.6 billion), employ 180,000 people, and contribute 4.3 per cent to Sweden’s GDP.


Many people have found that selling T-shirts is easy to start a business with online sales growth. And unlike many other categories of merchandise, T-shirts are more portable and disposable than nearly anything else.

But selling T-shirts online doesn’t have to be expensive or complicated. You can sell your T-shirts on your website or use one of the many T-shirt websites.

If you think of selling your T-shirts online, you don’t have to buy expensive equipment, rent a warehouse, or hire employees. And you don’t have to spend a fortune on advertising.

So, if you’ve sold your products or made sales for someone’s products, you already have a business. Just set up your Internet website, and here you complete your business thing.

Online T-shirt sales are a great way to supplement your income or give your existing business a new revenue stream.


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Taru M. Author :
Taru M.

For over 18 years, Taru M. is a successful technology entrepreneur by profession and a tech enthusiast by spirit. She takes pride in offering expertise in her domain to business people's success across the globe. As a business woman and technology expert, she manages to keep her balance along with her family responsibilities. She did her masters in computers, and her work delivery shows the expertise of her education. Connect with her via Linkedin profile to know more about her exciting personality

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