We replaced phone calls, WhatsApp messages, and paper schedules with a custom booking and training platform — giving Ri Elite Skating Academy one connected system for programs, coaches, payments, and on-demand video training.
Ri Elite Skating Academy is a premier power skating and ice hockey training academy founded and led by Sara Roch Brayton. The academy specializes in coaching young athletes on the technical fundamentals of skating — power, speed, edge quality, and control — preparing them for competitive ice hockey. Backed by a team of specialized coaches, the academy runs camps, clinics, and private sessions for players across the region.
A bespoke training and booking platform built to manage the full lifecycle of programs, coaches, and players:
The platform was built on a modern, scalable stack chosen to support fast mobile performance,
reliable video delivery, and secure payments.
React Native & React
Node.Js
DigitalOcean
Vimeo
Stripe
Zoho ZeptoMail
Firebase Cloud Messaging
Running a growing skating academy through spreadsheets, phone calls, and chat apps was creating bottlenecks at
every stage — from the first booking to the final payment.
Every booking came through Google Forms, phone calls, or WhatsApp messages, leaving no single record of who had booked what, and forcing the team to manually track every request.
Scheduling coaches and sessions was entirely paperwork-driven, managed by hand with no way to plan ahead or track upcoming programs and classes.
Without a digital system, the team couldn't reliably schedule or track future programs, making forward planning difficult.
Manual handling of queries and information requests meant slower responses and limited engagement with players and parents.
The academy had built valuable training video content but had no platform to sell or distribute it, leaving a revenue opportunity untapped.
Coordinating coaches and slots across multiple locations by hand was time-consuming and error-prone.
Payments were collected informally, with confirmations handled over email or WhatsApp, making reconciliation slow and inconsistent.
With no centralized system, communication was scattered across emails and chat apps, adding friction for both staff and players.
Moving the academy's core operations from scattered phone calls and paperwork to one
connected digital platform.
Every booking, cancellation, and reschedule now flows through a single panel, replacing forms, calls, and chat messages.
Customers book programs themselves from the app, removing the manual paperwork the team previously had to manage.
Coaches and time slots are created and managed centrally, even across multiple locations running at the same time.
Bookings are grouped and organized automatically, making it far easier for the team to read and manage the overall schedule.
A dedicated platform to host and sell ice skating training videos, turning existing content into a new revenue stream.
Users subscribe directly through the app to unlock the full video module and build their skills at their own pace.
Payments are captured directly within the booking flow, giving the team accurate, real-time tracking from booking to payment.
Direct payment integration replaced random, chat-based confirmations with one reliable source of truth for who has paid.
Push notifications and reminders are sent before and after bookings, automatically reminding both coaches and users of upcoming sessions.
Moving onto a global app platform helped the academy grow user engagement by roughly 50%.
Programs can be created quickly with their own pricing models, making it easy to launch and manage new offerings.
The team can see exactly how many bookings and users are tied to each training slot at any time.
On top of the operational gains, the academy now runs on a fully dedicated software system of its own — built around the Ri Elite Skating Academy brand rather than a generic third-party tool — strengthening its identity as a professional, technology-backed training brand.
See It In Action: Watch the Platform Walkthrough. See how Ri Elite Skating Academy manages bookings,
coaches, payments, and video training — all from one connected platform.
Effortless Multi-Location Scheduling Coaches and slots across multiple locations are scheduled and managed from one dashboard.
Global app reach has driven roughly a 50% increase in user engagement for the academy.
Training videos are now a sellable, subscription-based product instead of an unused asset.
Integrated payments give the team a clear, real-time view of who has paid and who hasn't..
Coaches and slots across multiple locations are scheduled and managed from one dashboard.
A dedicated platform built around the Ri Elite Skating Academy brand, independent of third-party tools.
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