{"id":17462,"date":"2022-07-05T12:34:50","date_gmt":"2022-07-05T12:34:50","guid":{"rendered":"https:\/\/netmaxims.com\/blog\/?p=17462"},"modified":"2026-01-24T11:28:51","modified_gmt":"2026-01-24T11:28:51","slug":"ecommerce-launch-checklist","status":"publish","type":"post","link":"https:\/\/netmaxims.com\/blog\/ecommerce-launch-checklist\/","title":{"rendered":"A Foolproof eCommerce launch checklist."},"content":{"rendered":"
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Table of contents<\/b><\/p>\n

1. <\/b>Make the home page, about us page, and other standard pages meaningful.<\/a><\/p>\n

2. <\/b>Make listing pages easy to process for users to make them discover what they need quickly.:<\/a><\/p>\n

3. <\/b>The Shopping Cart page is where shoppers finally decide to purchase products.<\/a><\/p>\n

4. <\/b>Add the following to the eCommerce launch checklist as well<\/a><\/p>\n<\/div>\n

You have been patiently waiting for the day to launch your eCommerce online store after several months of hard work – perfecting UX, optimizing performance, creating marketing strategies, A\/B testing User Interfaces, and finding technological solutions. It is then vital to spend some more time going through a comprehensive eCommerce launch checklist. It will ensure every element is working orderly and is ready for the huge influx.<\/p>\n

The process is similar to when mountaineers prepare for months for a long journey to climb a steep and dangerous mountain. Before starting the journey, if mountaineers don’t take time to review tools and strategies, there are chances they may lose their lives.<\/p>\n

Let\u2019s start the review with the landing page – the first impression of your online store to the world.<\/span><\/p>\n

<\/span>Make the home page, about us page, and other standard pages meaningful. [Use storytelling]<\/span><\/h2>\n

Home Page<\/h4>\n

We have become accustomed to infinite scrolling patterns. Social media companies have made us sort of conditioned to scroll vertically. Consequently, eye-tracking studies show people now spend 57% of their screen time above the fold ( section of a webpage that people see without scrolling down) compared to 80% in 2010. On average, people give 74% of their attention to the first two sections of the home page.<\/p>\n

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That means above the fold is still quite relevant for an eCommerce website. Hence, ensure the main tagline or selling point is clearly visible there. Also, it should contain a high-priority CTA (Click-To-Action) button.<\/p>\n

Review the page length. If you haven\u2019t tested it on real people yet, then do it urgently. Make sure your home page has proper signifiers like the cut-off text to indicate that there is content below the fold as well. Technically, it is called the illusion of completeness, the term coined by Bruce Tognazzini.<\/p>\n

Oftentimes, we use stock graphics or images that don\u2019t add value. It is needless to say digital business demands unfettered user attention ( good or bad is a matter of serious debate). But those images only act as embellishment. Often, their use results in distractions for the users.<\/p>\n

Edit cold-bloodedly. Do you know, what costs the companies to bleed money? It is not bad navigation or bad category pages. The culprit here is bad content. What do you need to do? Don\u2019t add fluff on the homepage.<\/p>\n

When you are designing a long home page, do add a search box. User experience studies advise creating a search box with no less than 27 characters. Another small mistake that we make is to add a link to a home page when the user is on it already. Many times, it creates confusion about their current location.<\/p>\n

About Us Page<\/h4>\n

This page may seem insignificant to many but the About Us page is crucial to communicate credibility to your users. Besides, to make your website discoverable on the web, search engines like Google recommends making the About Us page genuine to leverage its E-A-T principle.<\/a><\/p>\n

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As we mentioned above, people spend a majority of the time above the fold, therefore the first two sections should have the most critical information about your company. Ensure the content is properly formatted to reduce cognitive load.<\/p>\n

HomoSapiens are hardwired for storytelling<\/a>. So, why not tell an engaging story about your company? But avoid cliches like \u2018revolutionary\u2019, \u2018best company\u2019, etc. People are bored of such kinds of \u2018revolutionary companies\u2019. Find out why your company is unique and express it clearly with no fluff. Add photographs of the significant people running the organization and what they do to add texture to your unique story..<\/p>\n

What adds to the woes of the users? Not being able to find quick answers to their questions or curiosity. To truly make them happy, don\u2019t make them wait or dig deep for critical information.<\/p>\n

Contact Page<\/h4>\n

People\u2019s queries, if left unsolved would make them switch. So, before launching your eCommerce store, ensure the Contact Page follows the proper UX guidelines.<\/p>\n

People generally look for the \u2018Contact Us\u2019 label either on the top or in the footer. Therefore, don\u2019t hide it under drop-down menus or in places where they can\u2019t locate it swiftly. Doing so will result in a loss of credibility.<\/p>\n

Add the main contact number\/s and let the calls be handled by trained people as they represent the whole company. A user may be your potential customer or existing user who is into some trouble. They expect empathetic listening. That is why ensure the company\u2019s representatives are skilled conversers. If your company has too many contact numbers, then organize and label them properly to help people find the right one in no time.<\/p>\n

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But never mix the main contact numbers with supplemental ones.<\/p>\n

Include corporate address, email address, fax numbers (if it is needed in your business) and physical store addresses. Don\u2019t forget to link addresses with the navigation apps like Google Maps.<\/p>\n

Including Live Chat seems lucrative but implementing it is not straightforward. As it requires lots of optimization and testing. Nevertheless, straightway inform users whether a real person or a bot will interact with them.<\/p>\n

Contact forms must never be a replacement for phone numbers. Apparently, people are averse to filling out contact forms as they fear the company will bombard them with unintended advertisements and other stuff. If you do include them, don\u2019t make the fields like \u2018Name\u2019 restrictive i.e. if they don’t use their full name, you shouldn\u2019t force them to include it. And don\u2019t try to collect personal information like address and phone number.<\/p>\n

A quick tip if you want to irritate your customers. Force people to make an account to access help and contact information. And you may be wondering who does this? Adobe. See it in the screenshot below.<\/p>\n

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FAQs<\/h4>\n

FAQs besides reducing the burden of customer support, if done properly can express the values of your company. Studies, too, indicate that customers don\u2019t merely use FAQs to resolve their queries. They also judge the whole organization from how well-executed the FAQs section is.<\/p>\n

So, design FAQs to exemplify your understanding of customers and how your product\/services can make their life fun. Pay attention to the following to check the effectiveness of FAQs:<\/p>\n