{"id":15782,"date":"2021-07-27T04:40:38","date_gmt":"2021-07-27T04:40:38","guid":{"rendered":"https:\/\/netmaxims.com\/blog\/\/?p=15782"},"modified":"2026-01-24T09:58:38","modified_gmt":"2026-01-24T09:58:38","slug":"15-most-useful-things-to-know-about-google-amp","status":"publish","type":"post","link":"https:\/\/netmaxims.com\/blog\/15-most-useful-things-to-know-about-google-amp\/","title":{"rendered":"Google AMP and its 15 useful things"},"content":{"rendered":"
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The AMP is dead; long live AMP. It has promised faster and better HTML pages through Google AMP frameworks on mobile devices.<\/p>\n

For 5+ years, Google said only Accelerated Mobile Pages were eligible to appear in the Google Top Stories carousel when searching on mobile (often resulting in significant spikes in traffic).<\/p>\n

<\/p>\n

 <\/p>\n

No more. In July 2021, Google stopped displaying the AMP label for AMP pages listed in the Google mobile search results.<\/p>\n

And this is good news for content publishers, but the core idea of it is still useful: Make your website load faster on all devices and never give up on the users’ needs.<\/p>\n

\"its<\/p>\n

 <\/p>\n

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15 Things to Know About it:<\/b><\/p>\n

1. How do I View these Pages?<\/p>\n

2. Test<\/p>\n

3. See your Website’s AMP Status in Google Search Console<\/p>\n

4. How Accelerated Mobile Pages Worked?<\/p>\n

5. What is Google AMP Viewer?<\/p>\n

6. What’s the Latest News about it?<\/p>\n

7. cons (Internet’s POV)<\/p>\n

8. What was Wrong with AMP? (User’s POV)<\/p>\n

9. What was wrong with AMP? (Developers’ POV)<\/p>\n

10. How does it Affect SEO?<\/p>\n

11. Was AMP any Useful for an eCommerce Website?<\/p>\n

12. Was only Google Using AMP?<\/p>\n

13. I am using AMP. Do I need to change?<\/p>\n

14. I have not used AMP, but will I ever need to use it?<\/p>\n

15. Why did Google give up on AMP in Search Results?<\/p>\n<\/div>\n

 <\/p>\n

Here are the 15 most useful things to know about Google AMP in its 5+ years of existence.<\/strong><\/p>\n<\/div>\n

<\/h3>\n

 <\/p>\n

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<\/span>FAQ Part 1: AMP Basics<\/b><\/span><\/h3>\n

\"Accelerated<\/p>\n

<\/span>1. How do I View these Pages?<\/strong><\/span><\/h2>\n

Most important, when using AMP pages on the Desktop version of Google Chrome: And to view its<\/span>\u00a0URL, enable AMP browsing, click on its icon in Chrome’s Toolbar and under default, select the AMP version if available.<\/span><\/p>\n

And once it’s done, the extension will redirect you to the AMP version of a website if there exists one.<\/span><\/p>\n

<\/span>2.\u00a0 Test<\/strong><\/span><\/h2>\n

It tests if your AMP page or Web Story is valid.<\/span><\/p>\n

 <\/p>\n

Do the AMP test here:\u00a0<\/span><\/p>\n

\"Google<\/p>\n

<\/span>3. See your Website’s AMP Status in Google Search Console<\/strong><\/span><\/h2>\n

So see which AMP pages and Web Stories Google can find and crawl on your site and which pages have errors.<\/span><\/p>\n

 <\/p>\n

https:\/\/search.google.com\/search-console\/amp<\/span><\/a><\/p>\n

<\/span>4. How Accelerated Mobile Pages Worked?<\/strong><\/span><\/h2>\n

\"How<\/p>\n

 <\/p>\n

And Google now says that while AMP itself isn’t a ranking factor (July 2021 – onwards), speed is a ranking factor for Google Search.<\/span><\/p>\n

 <\/p>\n

-AMP worked like this:<\/strong><\/p>\n

 <\/p>\n

For instance when you select <\/span>AMP pages in Google Search, retrieves the page from the Google AMP Cache, basically using a set of steps to ‘prerender’ the page.<\/span><\/p>\n

 <\/p>\n

For more, read up on AMP working here: <\/span>https:\/\/developers.google.com\/search\/docs\/advanced\/experience\/about-amp<\/span><\/a><\/p>\n

 <\/p>\n

-After you click AMP content:<\/strong><\/p>\n

 <\/p>\n

So when you click your AMP content in Google Search, AMP content may be shown in one of two ways:<\/span><\/p>\n

 <\/p>\n

A.\u00a0 Viewer:<\/strong> This is the default way. And it caches your content and serves it in a user-optimized style, based on your device.<\/span><\/span><\/p>\n

\"Google<\/span><\/p>\n

 <\/p>\n

In other words, Google shows the domain of the content at the top of the <\/span>Google AMP Viewer so that users understand who published it.<\/span><\/p>\n

 <\/p>\n

B. Signed Exchange:<\/strong> So this allows the browser to treat a web document as belonging to your ‘Origin’ (that is, coming from your website directly, no caching).<\/span><\/p>\n

 <\/p>\n

A signed exchange allows website owners to use first-party cookies to customize content and measure analytics. And their web page appears under their URL instead of the <\/span>google.com\/amp<\/span><\/a><\/p>\n

<\/span>5. What is Google AMP Viewer?<\/strong><\/span><\/h2>\n

It is a hybrid environment where website owners can collect data about their users. <\/span><\/p>\n

And in this<\/span>\u00a0viewer, the data collection by Google is governed by Google’s privacy policy.<\/span><\/p>\n

 <\/p>\n

Because website owners choose the behaviours and vendor integrations in their AMP page, they are responsible for fulfilling the resulting compliance obligations.<\/span><\/p>\n<\/div>\n

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<\/span>FAQ Part 2: AMP Now<\/b><\/span><\/h3>\n

<\/span>6. What’s the Latest News about it?<\/strong><\/span><\/h2>\n

\"Latest<\/span><\/p>\n

 <\/p>\n

Well, when we are discussing <\/span>what is Google AMP? Then we should know that Google mobile search will no longer prioritize AMP pages.<\/span><\/p>\n

 <\/p>\n

Starting 17th June onwards and completing sometime before the end of August 2021, Google will stop considering AMP as a factor in mobile site ranking.<\/span><\/p>\n

 <\/p>\n

So AMP URLs are no more required to have your site included on Google’s news app.<\/span><\/p>\n

 <\/p>\n

Finally, the <\/span>badge on mobile search results will disappear.<\/span><\/p>\n

<\/span>7. Cons (Internet’s POV)<\/strong><\/span><\/h2>\n

\"Why<\/p>\n

 <\/p>\n

But why AMP is bad is because <\/span>accelerated mobile pages wanted to bring all news content inside Google’s garden, forcing websites to play by the rules of a very biased gardener.<\/span><\/p>\n

 <\/p>\n

And Google may say it was doing what it thought was best for the internet.<\/span><\/p>\n

 <\/p>\n

But supporters of the open web said Google AMP did away with three holy elements of the web:<\/strong><\/p>\n

 <\/p>\n