<\/h3>\n<\/span>1. The Iceberg Principle in Logo Design :<\/span><\/h3>\n\u00a0Logo Design <\/a>is the tip of the iceberg. This is Hemingway\u2019s famous theory of writing. In short, Ernest Hemingway\u2019s minimalist writing style focused on surface elements without explicitly discussing underlying themes. Hemingway famously said that the deeper meaning of a story should shine through implicitly. You don\u2019t have to literally list all the problems between two people, for example. You easily convey all that using a few lines of curt dialogue.
\nLesson:<\/strong> \u00a0The customer\u2019s complete experience with your business is 90% of the iceberg. That is your brand.<\/p>\n <\/p>\n
<\/span>2. UI (User Interface) and UX (User Experience):<\/span><\/h3>\nLet\u2019s take Amazon.com for example. The look of the product landing page, placement of the \u201cBuy” button\u2026all that is UI<\/a>. The whole customer flow on the website and right up till the delivery to your doorstep.
\nLesson:<\/strong> Your logo design is the very basic part of the whole UI of your business. Your brand is the full UX \u2013 you get the idea.<\/p>\n <\/p>\n
<\/span>3. Brand, Brand Identity and Branding:<\/span><\/h3>\nYour brand is what your customers think of you. Brand identity is all the \u2018touchable\u2019 manifestations of your business \u2013 logo, colours, typography and voice\/tone (some businesses like to maintain an informal\/cheery voice, others come off as the Federal Government). Branding is all the things you do to shape customers\u2019 perceptions of your company.<\/p>\n
<\/p>\n
<\/span>What is a Logo?<\/span><\/h3>\n <\/p>\n
![\"What](\"https:\/\/i0.wp.com\/netmaxims.com\/blog\/wp-content\/uploads\/2019\/05\/What-is-Logo.jpg?resize=728%2C350&ssl=1\")
\nA logo is a very important component of your business\u2019s brand identity (see above segment). It is your business\u2019s signature. It helps your business with instant recall, recognition, and reputation. Generally seen as a graphic or typographic mark, a logo design is also known as a mark, brand mark, trademark, wordmark, logotype, symbol, or brand icon.<\/p>\n
<\/p>\n
How is a Logo design Different from the Brand?<\/h4>\n
As we saw above, your brand is what your customers think of you. It covers everything and everywhere a customer comes across your \u2013 webpage, shopping cart, retail store, product delivery, email sign up form, returns, customer inquiry forms, IVRs, customer care centre, product\/service quality, after-sale service and support, public relations, advertisements, infomercials\u2026even the music used in your ads. Branding is every touchpoint your business has with your customers.<\/p>\n
![\"Brand\"](\"https:\/\/i0.wp.com\/netmaxims.com\/blog\/wp-content\/uploads\/2019\/05\/Brand.jpg?resize=728%2C350&ssl=1\")
<\/p>\n
Jeff Bezos of Amazon.com says this about Brand:<\/h4>\n
\u201cYour brand is what other people say about you when you\u2019re not in the room.\u201d<\/p>\n
<\/p>\n
What do I do with My Logo design and Brand?<\/h4>\n
Here\u2019s how Seth Godin, who has written many books on marketing, summarises the logo vs brand debate: https:\/\/seths.blog\/2015\/01\/logo-vs-brand\/<\/a><\/strong>
\nSpend 10,000 times as much time and money on your brand as you spend on your logo.
\n\u2026Nike spent $250 to buy a swoosh. Probably a little more than they needed to. But the Nike brand, the sum total of what we think and believe and feel about what this company makes\u2013it\u2019s now worth billions.
\nLesson:<\/strong> In the logo vs brand debate, never mistake the logo for the forest.<\/p>\n Found the blog useful? Give us a <\/p>
![](\"https:\/\/i0.wp.com\/netmaxims.com\/blog\/wp-content\/plugins\/wti-like-post\/images\/pixel.gif?w=750&ssl=1\" "Like")
0<\/span><\/a><\/div>0<\/span><\/a><\/div> <\/div> <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":" 3 Different Ways of Looking at the Logo Vs Brand Confusion 1. The Iceberg Principle in Logo Design : \u00a0Logo Design is the tip of the iceberg. This is Hemingway\u2019s famous theory of writing. In short, Ernest Hemingway\u2019s minimalist writing style focused on surface elements without explicitly discussing underlying themes. Found the blog useful?… Continue reading Logo Design Lesson #3: Don\u2019t Confuse Logo and Brand<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":15622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[561],"tags":[],"class_list":["post-15621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-development","entry"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/netmaxims.com\/blog\/wp-content\/uploads\/2021\/10\/logo-and-brand-vs.jpg?fit=728%2C390&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/posts\/15621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/comments?post=15621"}],"version-history":[{"count":1,"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/posts\/15621\/revisions"}],"predecessor-version":[{"id":19696,"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/posts\/15621\/revisions\/19696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/media\/15622"}],"wp:attachment":[{"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/media?parent=15621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/categories?post=15621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/tags?post=15621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u00a0Logo Design <\/a>is the tip of the iceberg. This is Hemingway\u2019s famous theory of writing. In short, Ernest Hemingway\u2019s minimalist writing style focused on surface elements without explicitly discussing underlying themes. Hemingway famously said that the deeper meaning of a story should shine through implicitly. You don\u2019t have to literally list all the problems between two people, for example. You easily convey all that using a few lines of curt dialogue. <\/p>\n Let\u2019s take Amazon.com for example. The look of the product landing page, placement of the \u201cBuy” button\u2026all that is UI<\/a>. The whole customer flow on the website and right up till the delivery to your doorstep. <\/p>\n Your brand is what your customers think of you. Brand identity is all the \u2018touchable\u2019 manifestations of your business \u2013 logo, colours, typography and voice\/tone (some businesses like to maintain an informal\/cheery voice, others come off as the Federal Government). Branding is all the things you do to shape customers\u2019 perceptions of your company.<\/p>\n <\/p>\n <\/p>\n <\/p>\n As we saw above, your brand is what your customers think of you. It covers everything and everywhere a customer comes across your \u2013 webpage, shopping cart, retail store, product delivery, email sign up form, returns, customer inquiry forms, IVRs, customer care centre, product\/service quality, after-sale service and support, public relations, advertisements, infomercials\u2026even the music used in your ads. Branding is every touchpoint your business has with your customers.<\/p>\n \u201cYour brand is what other people say about you when you\u2019re not in the room.\u201d<\/p>\n <\/p>\n Here\u2019s how Seth Godin, who has written many books on marketing, summarises the logo vs brand debate: https:\/\/seths.blog\/2015\/01\/logo-vs-brand\/<\/a><\/strong> Found the blog useful? Give us a <\/p> 3 Different Ways of Looking at the Logo Vs Brand Confusion 1. The Iceberg Principle in Logo Design : \u00a0Logo Design is the tip of the iceberg. This is Hemingway\u2019s famous theory of writing. In short, Ernest Hemingway\u2019s minimalist writing style focused on surface elements without explicitly discussing underlying themes. Found the blog useful?… Continue reading Logo Design Lesson #3: Don\u2019t Confuse Logo and Brand<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":15622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[561],"tags":[],"class_list":["post-15621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-development","entry"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/netmaxims.com\/blog\/wp-content\/uploads\/2021\/10\/logo-and-brand-vs.jpg?fit=728%2C390&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/posts\/15621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/comments?post=15621"}],"version-history":[{"count":1,"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/posts\/15621\/revisions"}],"predecessor-version":[{"id":19696,"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/posts\/15621\/revisions\/19696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/media\/15622"}],"wp:attachment":[{"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/media?parent=15621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/categories?post=15621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/netmaxims.com\/blog\/wp-json\/wp\/v2\/tags?post=15621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nLesson:<\/strong> \u00a0The customer\u2019s complete experience with your business is 90% of the iceberg. That is your brand.<\/p>\n<\/span>2. UI (User Interface) and UX (User Experience):<\/span><\/h3>\n
\nLesson:<\/strong> Your logo design is the very basic part of the whole UI of your business. Your brand is the full UX \u2013 you get the idea.<\/p>\n<\/span>3. Brand, Brand Identity and Branding:<\/span><\/h3>\n
<\/span>What is a Logo?<\/span><\/h3>\n
\nA logo is a very important component of your business\u2019s brand identity (see above segment). It is your business\u2019s signature. It helps your business with instant recall, recognition, and reputation. Generally seen as a graphic or typographic mark, a logo design is also known as a mark, brand mark, trademark, wordmark, logotype, symbol, or brand icon.<\/p>\nHow is a Logo design Different from the Brand?<\/h4>\n
<\/p>\nJeff Bezos of Amazon.com says this about Brand:<\/h4>\n
What do I do with My Logo design and Brand?<\/h4>\n
\nSpend 10,000 times as much time and money on your brand as you spend on your logo.
\n\u2026Nike spent $250 to buy a swoosh. Probably a little more than they needed to. But the Nike brand, the sum total of what we think and believe and feel about what this company makes\u2013it\u2019s now worth billions.
\nLesson:<\/strong> In the logo vs brand debate, never mistake the logo for the forest.<\/p>\n0<\/span><\/a><\/div>0<\/span><\/a><\/div> <\/div>