By: Taru M.
09 Dec, 2020
Logo Design is a tough decision. Your logo is your brand’s identity, so it’s important that it accurately represents your business.
A logo establishes the credibility of your brand in the market and thus makes your business prosperous, apart from serving as your brand identity. No matter what type of business you operate, you just can’t ignore the importance of your brand logo.
In other words, you need to ensure that your brand logo design is based on the type of your business. If it’s not, then you should look for the right logo design company for their assistance to modify the logo and make it appropriate for your business.
Whether you are creating a new brand logo or revamping the existing one, you should never forget the importance of logo design trends. Make sure your logo designers are up to date with the latest logo design trends for 2021 and implement these with perfection.
We are going to delve into some of the top logo design trends for 2021 that have a greater impact on the type and appearance of the logo. Delve into all these trends one by one to understand the way they impact the logo design.
It’s certainly a good idea to harness the advantage of creative typography solutions for a text-based logo to enhance the personality of your organization. One needs to understand the fact that a custom and also an original font has the capability of redefining even those of obscure logos.
Creative typography is something that can easily catch the attention of the audience and get great appreciation from them. Apart from this, revamping your old font would certainly be easy for crafting a new one for scratch.
Your imagination also plays a crucial role in this arena. Besides, you should also take into account that typography tends to capture the necessity of your brand precisely.
You will come across several techniques to give an artistic appearance to your logo – disappearing text is one of those. The great advantage of such texts is that they can easily catch the attention of your customers and provide them a riddle.
It breaks the monotony of texts and is indeed a great way of tantalizing the sense of your customers. Disappearing texts are considered to be a visually striking way. If you go with this too much, you will get a fully illegible logo.
Monogram witnessed its growing use. Meanwhile, Logo designers nowadays seek to leverage their impeccable technique accompanied by negative space, bold geometry, stacked elements, etc. With the said techniques, you will get several opportunities for carving a complete masterpiece.
When it comes to balance, it is one of the most important principles of logo design. Symmetry is indeed a great extreme expression for the same. Symmetrical logos are indeed perfect on every side especially while splitting down the middle. Symmetrical design is a reflection of strength. It also lets you get imagination about a building that is complicated and tall.
Apart from this, pristine symmetry also enables the logo to include line art that feels intricate and also perfectly ordered. Though symmetry has become common when it comes to geometrical designs, you can see the same trend when it comes to finding a home-drawn logo.
If we talk about animated logos or logo design, these have been in trend for the past several years. While technology also offered a great means for such great feats. In the coming year of 2021, designers seem to be focusing on taking challenges when it comes to creating motion with those logo designs that are static.
It indicates that increasing motion tracers splatter particles, fluid shapes, action lines, etc. Businesses seeking to innovate to the technology brand – can be considered the said design trend to make a splash. Logo design helps create a perception among customers that a brand is not only about products and services. It is much more than that.
If we talk about the analogous colour scheme in logo design, it’s the basic concept of the colour scheme. It’s based on the concept of combining colours, which are adjacent to each other on the colour wheel.
The growing popularity of analogous colour reflects the losing popularity of contrast. Besides, colours, on the other hand, also serve as perfect tools that designers generally affect the motions of those of target customers.
The year 2021 is considered to be the best year for those entrepreneurs seeking to rebrand their businesses to grab multiple growth opportunities. So, above are some of the logo design trends that are expected to rock in the coming year. Hire a logo design company that ensures the implementation of these trends with perfection and makes your rebranding efforts successful.
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